Yearly Archives: 2020

Market Share of Music Streaming Apps in India

Music streaming apps have been trying to penetrate the Indian subcontinent for some time now. From indigenous players like Gaana to global giants in...

IPL 2020: Viewership Vs Advertising

The world has been amid a never seen before pandemic for the past few months, in fact, hitting almost a year in the next...

India Will Bounce Back Quick and There is a Sad Reason Behind

There are no signs if Coronavirus taking a back seat in India. In fact, new cases and deaths are at an all-time high. From...

Dear Digital Firms, You are Just Unlucky !!!

Recently a probe has been initiated against Google India by the CCI. The complaint was filed in Feb 20 and the Competition Commission of...

How to make Virtual Sales Demos Work?

Last week I had to contact a doctor for quick advice. I called him up and asked if his timings have been affected due...

Google My Business: Effective Tool to Digitally Promote Your Offline Business

These are challenging times for offline businesses. With countries in lockdown leading to restricted retail operations, offline store owners are staring at an uncertain...

Zero Budget Digital Marketing – Tips and Tricks

COVID-19 has led to the slashing of marketing budgets across industries. Many traditional media advertisers are now going digital and the ones who were...

RIP Irrfan Khan: The Man Who Unlocked the Door To Bollywood and Kept Millions of Dreams Alive

A few days ago I was watching this years' Filmfare Awards. One thing which I noticed while the show was airing was the fact...

What is Contactless Delivery?

With the Covid Crisis hitting highs, one term which is on the tip of everyone, especially marketers, is 'Contactless Delivery'. Every e-commerce company is...

Covid-19 Might Leave Limited Room for Product Experience

Covid-19 has made social distancing a household term. A term which probably no one heard of before the pandemic. Consumers are more cautious about...
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