The rise of ecommerce in India has transformed the way we shop, offering convenience and choice. However, this digital revolution has also given birth...

Google has decided to retain cookies, despite previous plans to phase them out. This decision comes as a surprise to many, considering the ongoing...

In-app video streaming with influencer-led snackable content coupled with e-commerce looks like a trend that is catching up across all the players leading to the rise of Video Commerce in India. Lets look at why Flipkart & Amazon is after this trend.

From one point of view (in the table below), YouTube emerges to be a clear winner. However, what this table doesn't tell is that...