Arpit Srivastava

Brand, Product, Marketing Professional | Google Certified Digital Marketer | Visiting Faculty in Brand & Digital Marketing | Trainer

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The average smartphone replacement cycle in India has doubled from 18 months in 2020 to 36+ months. This structural shift is driven by three core catalysts: micro-financing tenures (18–24 month No-Cost EMIs), silicon longevity (advanced 4nm/5nm chips with multi-year OS updates), and enhanced physical durability. While total shipment volumes have stabilized, market value has hit record highs as consumers bypass disposable budget devices to invest in future-proof hardware.
On Sep 3 2026, I was reminded of something we tend to forget when a technology becomes too useful. It can still disappear. ChatGPT, Claude and...
AI Powered Brand Consistency Framework can help large organizations avoid brand inconsistency especially when control of the same is diffused across multiple teams and stakeholders.
Resistance of people to the default AI Mode in Google Search after the Google I/O Event is more about human psychology and less about the AI and technology.
FIFA's AI offside technology at the 2026 World Cup will deliver faster, more accurate decisions. But it will also quietly kill one of football's oldest shared rituals — the argument.
Anthropic just filed for an IPO at $965 billion. OpenAI isn't far behind. And every headline screams that either one, alone, would be worth more than the entire Indian IT industry. It's a great headline. It's also a erroneous comparison.

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