Archives
FMCG Distribution in India – HUL, Nestle, ITC
For most of the brands across the globe, India is a consumption story. It is one of the biggest markets in the world for...
The Valley of Disappointment – Meaning & Graph | Atomic Habits
The New Year is here and like every year many of you would have resolved to make this year a more productive one than...
Celebrity Endorsement – Connect OR Disconnect?
Influencers are hot cakes in the advertising world amidst COVID. Celebrities, a slightly more mature category of influencers, continue to ride the tide in...
The Rise of Video Commerce in India
In-app video streaming with influencer-led snackable content coupled with e-commerce looks like a trend that is catching up across all the players leading to the rise of Video Commerce in India. Lets look at why Flipkart & Amazon is after this trend.
OTT Rankings in India Basis Unique Visitors & Time Spent 2021
From one point of view (in the table below), YouTube emerges to be a clear winner. However, what this table doesn't tell is that...
Market Share of Credit Cards in India 2021
1. Number of Credit Card Players in India and their Penetration
There are 74 credit card issuers in India, including the top-three Indian private banks...
Market Share of Music Streaming Apps in India
Music streaming apps have been trying to penetrate the Indian subcontinent for some time now. From indigenous players like Gaana to global giants in...
IPL 2020: Viewership Vs Advertising
The world has been amid a never seen before pandemic for the past few months, in fact, hitting almost a year in the next...
India Will Bounce Back Quick and There is a Sad Reason Behind
There are no signs if Coronavirus taking a back seat in India. In fact, new cases and deaths are at an all-time high. From...
Dear Digital Firms, You are Just Unlucky !!!
Recently a probe has been initiated against Google India by the CCI. The complaint was filed in Feb 20 and the Competition Commission of...
How to make Virtual Sales Demos Work?
Last week I had to contact a doctor for quick advice. I called him up and asked if his timings have been affected due...
Google My Business: Effective Tool to Digitally Promote Your Offline Business
These are challenging times for offline businesses. With countries in lockdown leading to restricted retail operations, offline store owners are staring at an uncertain...
Zero Budget Digital Marketing – Tips and Tricks
COVID-19 has led to the slashing of marketing budgets across industries. Many traditional media advertisers are now going digital and the ones who were...
RIP Irrfan Khan: The Man Who Unlocked the Door To Bollywood and Kept Millions...
A few days ago I was watching this years' Filmfare Awards. One thing which I noticed while the show was airing was the fact...
What is Contactless Delivery?
With the Covid Crisis hitting highs, one term which is on the tip of everyone, especially marketers, is 'Contactless Delivery'. Every e-commerce company is...
Covid-19 Might Leave Limited Room for Product Experience
Covid-19 has made social distancing a household term. A term which probably no one heard of before the pandemic. Consumers are more cautious about...
4 Strategies on How to Choose a Brand Name (Philip Kotler Summary with Examples)
Devising a Branding Strategy: How to Choose a Brand Name
One of the most important branding decisions while devising a branding strategy is how to...
Best Indian Ads – Fevicol Pakde Rehna Ad
Among the Best Indian Ads, Fevicol ads have always been quirky and effective in communication of product promise. The product category is low involvement,...
Devising a Branding Strategy (Philip Kotler Summary)
While devising a branding strategy, a firm may choose to pick existing brand elements common to other products or line of business or may...
TV Viewership in India during Coronavirus Lockdown
India took lockdown measures to contain Coronavirus outbreak in the country. Since then, a lot of things have changed drastically – one of them being TV Viewership in India during Coronavirus Lockdown. Let’s look how TV Viewership numbers have shaped up so far in the lockdown period.