There are different aspects to effective communication strategy in rural marketing which includes not only the communication message but also the language, media used,...

Rural markets have their own challenges. In a country like India, where the fortune is at the bottom of pyramid, its importance increases even...

Distribution Strategies for Rural Market – Indian Perspective In our last post we talked about Product Strategies one can adopt while managing business in the...

Product Strategies for Rural Market – Indian Perspective A prime need for any firm to emerge as a strong player in the rural market is...