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Celebrity Endorsement – Connect OR Disconnect?

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Influencers are hot cakes in the advertising world amidst COVID. Celebrities, a slightly more mature category of influencers, continue to ride the tide in...
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OTT Rankings in India Basis Unique Visitors & Time Spent 2021

AdvertisingArpit Srivastava -
From one point of view (in the table below), YouTube emerges to be a clear winner. However, what this table doesn't tell is that...
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IPL 2020: Viewership Vs Advertising

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The world has been amid a never seen before pandemic for the past few months, in fact, hitting almost a year in the next...
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4 Strategies on How to Choose a Brand Name (Philip Kotler Summary with Examples)

Brand ManagementArpit Srivastava -
Devising a Branding Strategy: How to Choose a Brand Name One of the most important branding decisions while devising a branding strategy is how to...
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Arpit Srivastava

Hi, I am Arpit. After working for more than 15 yrs across MNCs and Start Ups, here I share insights and opinion on Marketing, Brand, AI, Growth and Start Ups.

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