Yearly Archives: 2020

4 Strategies on How to Choose a Brand Name (Philip Kotler Summary with Examples)

Devising a Branding Strategy: How to Choose a Brand Name One of the most important branding decisions while devising a branding strategy is how to...

Best Indian Ads – Fevicol Pakde Rehna Ad

Among the Best Indian Ads, Fevicol ads have always been quirky and effective in communication of product promise. The product category is low involvement,...

Devising a Branding Strategy (Philip Kotler Summary)

While devising a branding strategy, a firm may choose to pick existing brand elements common to other products or line of business or may...

TV Viewership in India during Coronavirus Lockdown

India took lockdown measures to contain Coronavirus outbreak in the country. Since then, a lot of things have changed drastically – one of them being TV Viewership in India during Coronavirus Lockdown. Let’s look how TV Viewership numbers have shaped up so far in the lockdown period.

5 Life Lessons from the Rubik’s Cube

One of the resolutions I have this year is solving all sides of the Rubik's Cube without assistance. Though I haven't given it a...

What is Brand Revitalization? (Philip Kotler Summary with Examples)

Brand Revitalization refers to the set of activities a brand undertakes to stay relevant in changing the environment. As a process of Brand Revitalization, these changes might be only restating the brand promise with more clarity OR by taking a completely new positioning altogether.

What is Brand Reinforcement? (Philip Kotler Summary with Examples)

Brands are one of the most important assets for any organization. Brands tend to stay with the organization, longer than products and steer the...

Covid-19 Lockdown in India – A Double Edge Sword For E-Commerce

The Covid-19 outbreak has brought the world to a standstill and India is no different. With a 21 day lockdown in the country, people...

Best Indian Ads – Hamara Bajaj Advertisement (1989)

The Hamara Bajaj Ad is one of the most iconic ads in Indian advertising. The ad was released in 1989. The song of the track is still as catchy as it was in 1989. Courtesy: Bajaj Auto

Are Digital Marketing Courses Worth ?

A lot of marketing professionals are thinking to upgrade their skill sets are constantly looking to get themselves trained in the much-celebrated field of digital marketing. Keeping the hullabaloo around digital marketing aside, Let’s look at if these courses are worth the effort. Are digital marketing courses worth?
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