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Yearly Archives: 2022

Transactional Model of Communication

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The Transactional Model of Communication is a model that defines communication as a process that occurs between two or more people. It helps us...

How stock market has become India’s new pastime

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Recently I took a few rides in the Delhi Metro after quite some time. The last I boarded the Delhi Metro was probably 2...

Music Consumption Habit in India | Past, Present & Future

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Recently, I came across a few song tracks via Instagram reels which I was compelled to go and check out on Spotify. I started...

FMCG Distribution in India – HUL, Nestle, ITC

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For most of the brands across the globe, India is a consumption story. It is one of the biggest markets in the world for...

The Valley of Disappointment – Meaning & Graph | Atomic Habits

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The New Year is here and like every year many of you would have resolved to make this year a more productive one than...

Celebrity Endorsement – Connect OR Disconnect?

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Influencers are hot cakes in the advertising world amidst COVID. Celebrities, a slightly more mature category of influencers, continue to ride the tide in...
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