Monthly Archives: January, 2022

Music Consumption Habit in India | Past, Present & Future

Recently, I came across a few song tracks via Instagram reels which I was compelled to go and check out on Spotify. I started...

FMCG Distribution in India – HUL, Nestle, ITC

For most of the brands across the globe, India is a consumption story. It is one of the biggest markets in the world for...

The Valley of Disappointment – Meaning & Graph | Atomic Habits

The New Year is here and like every year many of you would have resolved to make this year a more productive one than...

Celebrity Endorsement – Connect OR Disconnect?

Influencers are hot cakes in the advertising world amidst COVID. Celebrities, a slightly more mature category of influencers, continue to ride the tide in...
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