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Philip Kotler Summaries
Festive Sales & Post Purchase Dissonance
Flipkart's Big Billion Day & and Amazon's Great Indian Festival Sales are officially over.
Have you ever heard something called Post Purchase Dissonance?
It is the...
Research Reports
TV Viewership in India during Coronavirus Lockdown
India took lockdown measures to contain Coronavirus outbreak in the country. Since then, a lot of things have changed drastically – one of them being TV Viewership in India during Coronavirus Lockdown. Let’s look how TV Viewership numbers have shaped up so far in the lockdown period.
GDPI Resources
Economic Times Launches the B-School Edition of Young Leaders Programme
The ETYL platform has been one of the most celebrated ones in the corporates where thousands of corporate between the age of 26 to 32 sign up for the coveted title.
Post another great season, Economic Times has colurfully launched the new season of Economic Times Young Leaders - B School Edition. Though relatively new, started in 2014, the B-School edition has gained eyeballs amounst recruiters and campuses.
Management Models
Kapferer Brand Identity Prism – Concept and Examples
In order to become a brand with loyal following or how Kapferer says 'passion brand' or 'love marks', brands should not be just a...
