Britannia Targets Premium Biscuits Market
FMCG major Britannia has gone full blown targeting the Premium Biscuits Market with a new TVC targeting the evolving Indian...
SpiceJet Case Study
SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...
International Marketing Definition
International Marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company’s...
