Yearly Archives: 2021

The Rise of Video Commerce in India

In-app video streaming with influencer-led snackable content coupled with e-commerce looks like a trend that is catching up across all the players leading to the rise of Video Commerce in India. Lets look at why Flipkart & Amazon is after this trend.

OTT Rankings in India Basis Unique Visitors & Time Spent 2021

From one point of view (in the table below), YouTube emerges to be a clear winner. However, what this table doesn't tell is that...

Market Share of Credit Cards in India 2021

1. Number of Credit Card Players in India and their Penetration There are 74 credit card issuers in India, including the top-three Indian private banks...
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