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Arpit Srivastava
Home
Categories
Marketing Management
Digital Marketing
Brand Management
Campaigns
Excerpts & Opinions
Rural Marketing
Workshops
Contact
Archive
Home
Marketing Management
Marketing Management
Marketing Management
Transactional Model of Communication
Arpit Srivastava
-
October 28, 2022
Marketing Management
FMCG Distribution in India – HUL, Nestle, ITC
Advertising
IPL 2020: Viewership Vs Advertising
Brand Management
4 Strategies on How to Choose a Brand Name (Philip Kotler Summary with Examples)
Brand Management
Devising a Branding Strategy (Philip Kotler Summary)
Brand Management
Brandz Model – Measuring Brand Equity (Phlip Kotler Summary)
Arpit Srivastava
-
March 18, 2015
4
Brand Management
Brand Asset Valuator Model – BAV Model to measure Brand Equity (Philip Kotler Summary)
Arpit Srivastava
-
March 13, 2015
5
Brand Management
Defining Brand Equity (Philip Kotler Summary)
Arpit Srivastava
-
February 1, 2015
8
Brand Management
Role of Brands and Scope of Branding (Philip Kotler Summary)
Arpit Srivastava
-
January 10, 2015
20
News & Updates
Microsoft retains brand ‘Nokia’ to tap Rural and Emerging Markets
Arpit Srivastava
-
January 7, 2015
0
GDPI Resources
Someone asked a marketer whether he is a proud Indian…
Arpit Srivastava
-
August 14, 2013
0
Excerpts & Opinions
Marketing Disaster : Pepsi-Cola’s "Number Fever" Fiasco, Feb – May 1992
Arpit Srivastava
-
July 29, 2013
2
Marketing Management
The Best Ads – Winners – Cannes, France 2013
Arpit Srivastava
-
June 29, 2013
0
Marketing Management
33 Helpful Quotes for Online Marketing
Arpit Srivastava
-
March 17, 2013
0
Campaigns
TV Commercial : Tanishq Solitaires Ad (Nov 2012) – Because there is only one love
Arpit Srivastava
-
December 9, 2012
0
Campaigns
Idea Cellular TVC – The Honey Bunny Song – Example of Confused Positioning
Arpit Srivastava
-
December 5, 2012
0
Marketing Management
Personal Factors Effecting Consumer Behaviour (Philip Kotler Summary)
Arpit Srivastava
-
November 9, 2012
4
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