Marketing Management

Mobile Market Share in India – Dec 2017

Xiaomi leads in Smartphones; Reliance in Feature Phones

May 21, 2018

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India is one of the hottest mobile markets across the globe. A new brand makes an entry into the Indian subcontinent almost every month. A major chunk of the market also goes unidentified and unreported with Chinese imports in the country. Lets have a look how both Smartphone and Feature phone Mobile Market Share in India shapes up.

Feature Phone and Smartphone Mobile Market Share in India

Here is how the Mobile Market Share in India stack up in December 2017 as per IDC.

This fierce fight in the industry has seen battles of the biggies as well as emergence of new brands in the last couple of years. Where as few biggies like Nokia, Blackberry and Sony to an extent have lost battles, Chinese brands have made their presence felt.

Mobile Market Share in India – Smartphones

Xiaomi has replaced the the prolonged leader Samsung from its throne and has emerged as the biggest player. Unlike rest of the competition, Xiaomi has not burnt cash in advertising but focused on their product road map. In fact the company had launched localised products as well has apps to cater to Indian market. The strategy seems to be working as the lead the chart of holding the highest Mobile Market Share in India.

Xiaomi registered a three times year-on-year (y-o-y) increase in shipments and held 26.8% of the market share in the December quarter. The company received major traction through offline retail stores and sold more than 200 million units through various retail partners in the quarter.

Mobile Market Share in India – Feature Phones

Reliance leads the pack in the feature phone segment followed by Samsung and Transsion systems.

Despite fears that the Indian market is heading towards a saturation point, the IDC report suggest a healthy y-o-y growth of 14% with total smartphone shipments of 124 million in the entire year and quarter-on-quarter (q-o-q) growth of 22%. IDC claims the smartphone market in China witnessed its first decline in 2017, while the US market remained flat.