TagsPhilip Kotler

Tag: Philip Kotler

Quick Reads

Festive Sales & Post Purchase Dissonance

Arpit Srivastava - October 18, 2023 0

Brand Management

4 Strategies on How to Choose a Brand Name (Philip Kotler Summary with Examples)

Arpit Srivastava - April 23, 2020 1

Brand Management

Devising a Branding Strategy (Philip Kotler Summary)

Arpit Srivastava - April 11, 2020 0

Brand Management

What is Brand Revitalization? (Philip Kotler Summary with Examples)

Arpit Srivastava - April 2, 2020 1

Marketing Management

What is Brand Reinforcement? (Philip Kotler Summary with Examples)

Arpit Srivastava - March 31, 2020 2

Marketing Management

Building Brand Equity (Philip Kotler Summary)

Arpit Srivastava - September 6, 2016 2

Brand Management

Aaker Model – Defining Brand Identity (Philip Kotler Summary)

Arpit Srivastava - March 16, 2016 7

Marketing Management

Traditional Marketing Mix – The 4 Ps of Marketing

Arpit Srivastava - December 21, 2015 5

Brand Management

Brand Asset Valuator Model – BAV Model to measure Brand Equity (Philip Kotler Summary)

Arpit Srivastava - March 13, 2015 5

Brand Management

Defining Brand Equity (Philip Kotler Summary)

Arpit Srivastava - February 1, 2015 8

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