TagsManagement Models

Tag: Management Models

Brand Management

Kapferer Brand Identity Prism – Concept and Examples

Arpit Srivastava - June 20, 2017 10

Rural Marketing

Effective Communication Strategy in Rural Marketing – Indian Perspective

Arpit Srivastava - October 20, 2016 0

Brand Management

The 7 Branding Approaches & Their School of Thoughts

Arpit Srivastava - October 6, 2016 5

Brand Management

Aaker Model – Defining Brand Identity (Philip Kotler Summary)

Arpit Srivastava - March 16, 2016 7

Marketing Management

Extended Marketing Mix – 7 Ps of Marketing by Booms and Bitner

Arpit Srivastava - December 22, 2015 2

Marketing Management

Traditional Marketing Mix – The 4 Ps of Marketing

Arpit Srivastava - December 21, 2015 5

Brand Management

Brand Equity Models (Philip Kotler Summary)

Arpit Srivastava - March 21, 2015 2

Brand Management

Brand Resonance Pyramid (Philip Kotler Summary)

Arpit Srivastava - March 20, 2015 8

Brand Management

Brandz Model – Measuring Brand Equity (Phlip Kotler Summary)

Arpit Srivastava - March 18, 2015 4

Brand Management

Brand Asset Valuator Model – BAV Model to measure Brand Equity (Philip Kotler Summary)

Arpit Srivastava - March 13, 2015 5

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