Many research agencies have developed their own brand equity models that are executed in partnership with end-user researchers. However, Phliip Kotler talks about the below models to measure brand equity in his book ‘Marketing Management – 13th Edition’ co authored by Kevin Keller. Below are the models to assess Brand Equity :
- Brand Asset Valuator – BAV Model: Click Here for a details on this model
- Aaker Model: Click Here for a details on this model
- Brandz Model: Click Here for a details on this model
- Brand Resonance Model: Click Here for a details on this model
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Thanks for aggregating all models to measure brand equity together. It certainly helps. And this website is probably the best to imbibe Philip Kotler.
Thanks for a detailed write up on the topic.you have a very wonderful blog that inspires me to write articles for my blog as well