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Arpit Srivastava
Home
Categories
Marketing Management
Digital Marketing
Brand Management
Campaigns
Excerpts & Opinions
Rural Marketing
Workshops
Contact
Archive
Home
Authors
Posts by Arpit Srivastava
Arpit Srivastava
217 POSTS
20 COMMENTS
Brand, Product, Marketing Professional | Google Certified Digital Marketer | Visiting Faculty in Brand & Digital Marketing | Trainer
Excerpts & Opinions
Marketing Examples of the Decoy Effect
Arpit Srivastava
-
April 7, 2015
5
Excerpts & Opinions
What is Decoy Effect? Explanation with Example
Arpit Srivastava
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April 6, 2015
6
Marketing Management
Kan Khajura Tesan – Classic example of fighting Rural Marketing challenges
Arpit Srivastava
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April 5, 2015
3
Brand Management
Brand Equity Models (Philip Kotler Summary)
Arpit Srivastava
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March 21, 2015
2
Brand Management
Brand Resonance Pyramid (Philip Kotler Summary)
Arpit Srivastava
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March 20, 2015
8
Brand Management
Brandz Model – Measuring Brand Equity (Phlip Kotler Summary)
Arpit Srivastava
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March 18, 2015
4
Campaigns
Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
Arpit Srivastava
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March 14, 2015
0
Brand Management
Brand Asset Valuator Model – BAV Model to measure Brand Equity (Philip Kotler Summary)
Arpit Srivastava
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March 13, 2015
5
Brand Management
Defining Brand Equity (Philip Kotler Summary)
Arpit Srivastava
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February 1, 2015
8
Brand Management
Role of Brands and Scope of Branding (Philip Kotler Summary)
Arpit Srivastava
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January 10, 2015
20
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TOP AUTHORS
Arpit Srivastava
217 POSTS
20 COMMENTS
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