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Arpit Srivastava – Marketing & Brand Leader | AI, Business & Strategy
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Posts by Arpit Srivastava
Arpit Srivastava
Brand, Product, Marketing Professional | Google Certified Digital Marketer | Visiting Faculty in Brand & Digital Marketing | Trainer
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Why is everyone going gaga over Raghuram Rajan ?
Arpit Srivastava
-
September 9, 2013
Raguram Rajan has taken over from Subbaro as the Governer of the Reserve Bank fo India. But did you know why is India going...
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Is Smartwatch the next smart gadget??
Arpit Srivastava
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September 9, 2013
Will the smartwatch usher in a new digital revolution Is the smartphone, the rage of a generation of digiratis, on its way out? The death...
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India Mobile Landscape Study 2013
Arpit Srivastava
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September 9, 2013
India Mobile Landscape study finds that there are 14.32 crore internet users in country. There are 55.48 crore actual mobile users in the country and...
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Someone asked a marketer whether he is a proud Indian…
Arpit Srivastava
-
August 14, 2013
Finally its India's 67th independence day and unlike many individuals in office who see it as just another holiday, I see it as an...
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Marketing Disaster : Pepsi-Cola’s "Number Fever" Fiasco, Feb – May 1992
Arpit Srivastava
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July 29, 2013
In a bid to revive their fortunes in South East Asia where Coca-Cola were outselling them by a huge distance (75% to 17% market...
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Ford Ecosport Recall – Denting PR after the ad fiasco
Arpit Srivastava
-
July 12, 2013
Ford has recalled around 1000 vehicles of the much fan fared Ford Ecosport within two weeks of its launch. After the ad fiasco, an...
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