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Arpit Srivastava
Home
Categories
Marketing Management
Digital Marketing
Brand Management
Campaigns
Excerpts & Opinions
Rural Marketing
Workshops
Contact
Archive
Home
Brand Management
Brand Management
Advertising
Celebrity Endorsement – Connect OR Disconnect?
Arpit Srivastava
-
January 4, 2022
Advertising
OTT Rankings in India Basis Unique Visitors & Time Spent 2021
Advertising
IPL 2020: Viewership Vs Advertising
Brand Management
4 Strategies on How to Choose a Brand Name (Philip Kotler Summary with Examples)
Campaigns
Best Indian Ads – Fevicol Pakde Rehna Ad
Why Coca Cola dropped Salman Khan from Thums Up?
Arpit Srivastava
-
October 21, 2016
0
Brand Management
What is CPRP in Advertising and Media Planning ?
Arpit Srivastava
-
October 18, 2016
7
Brand Management
Bigg Boss TRP reveals that season 10 is really crucial
Arpit Srivastava
-
October 16, 2016
0
Brand Management
The 7 Branding Approaches & Their School of Thoughts
Arpit Srivastava
-
October 6, 2016
5
Flipkart launches the Big Billion Day Campaign 2016
Arpit Srivastava
-
September 26, 2016
0
Marketing Management
Building Brand Equity (Philip Kotler Summary)
Arpit Srivastava
-
September 6, 2016
2
Brand Management
Nescafe and RED FM create a heartwarming ad to Stay Started
Arpit Srivastava
-
August 28, 2016
6
Brand Management
Aaker Model – Defining Brand Identity (Philip Kotler Summary)
Arpit Srivastava
-
March 16, 2016
7
Brand Management
Paper Boat drinks kickstart a 'hopeful' 2016 – Hum Honge Kaamyab Campaign
Arpit Srivastava
-
January 4, 2016
1
Brand Management
Brand Equity Models (Philip Kotler Summary)
Arpit Srivastava
-
March 21, 2015
2
Brand Management
Brand Resonance Pyramid (Philip Kotler Summary)
Arpit Srivastava
-
March 20, 2015
8
Brand Management
Brandz Model – Measuring Brand Equity (Phlip Kotler Summary)
Arpit Srivastava
-
March 18, 2015
4
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