Brand Revitalization refers to the set of activities a brand undertakes to stay relevant in changing the environment. As a process of Brand Revitalization, these changes might be only restating the brand promise with more clarity OR by taking a completely new positioning altogether.

Brands are one of the most important assets for any organization. Brands tend to stay with the organization, longer than products and steer the...

The Hamara Bajaj Ad is one of the most iconic ads in Indian advertising. The ad was released in 1989. The song of the track is still as catchy as it was in 1989. Courtesy: Bajaj Auto

It's that time of the year which both consumers and companies eagerly wait for. This quarter - October, November, December contributes to a majority...