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Arpit Srivastava
Home
Categories
Marketing Management
Digital Marketing
Brand Management
Campaigns
Excerpts & Opinions
Rural Marketing
Workshops
Contact
Archive
Home
Brand Management
Brand Management
Advertising
Celebrity Endorsement – Connect OR Disconnect?
Arpit Srivastava
-
January 4, 2022
Advertising
OTT Rankings in India Basis Unique Visitors & Time Spent 2021
Advertising
IPL 2020: Viewership Vs Advertising
Brand Management
4 Strategies on How to Choose a Brand Name (Philip Kotler Summary with Examples)
Campaigns
Best Indian Ads – Fevicol Pakde Rehna Ad
Brand Management
Brand Asset Valuator Model – BAV Model to measure Brand Equity (Philip Kotler Summary)
Arpit Srivastava
-
March 13, 2015
5
Brand Management
Defining Brand Equity (Philip Kotler Summary)
Arpit Srivastava
-
February 1, 2015
8
Brand Management
Role of Brands and Scope of Branding (Philip Kotler Summary)
Arpit Srivastava
-
January 10, 2015
20
News & Updates
Microsoft retains brand ‘Nokia’ to tap Rural and Emerging Markets
Arpit Srivastava
-
January 7, 2015
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