Among the Best Indian Ads, Fevicol ads have always been quirky and effective in communication of product promise. The product category is low involvement,...

While devising a branding strategy, a firm may choose to pick existing brand elements common to other products or line of business or may...

India took lockdown measures to contain Coronavirus outbreak in the country. Since then, a lot of things have changed drastically – one of them being TV Viewership in India during Coronavirus Lockdown. Let’s look how TV Viewership numbers have shaped up so far in the lockdown period.

Brand Revitalization refers to the set of activities a brand undertakes to stay relevant in changing the environment. As a process of Brand Revitalization, these changes might be only restating the brand promise with more clarity OR by taking a completely new positioning altogether.