The rise of ecommerce in India has transformed the way we shop, offering convenience and choice. However, this digital revolution has also given birth...

In-app video streaming with influencer-led snackable content coupled with e-commerce looks like a trend that is catching up across all the players leading to the rise of Video Commerce in India. Lets look at why Flipkart & Amazon is after this trend.

With the Covid Crisis hitting highs, one term which is on the tip of everyone, especially marketers, is 'Contactless Delivery'. Every e-commerce company is...

Covid-19 has made social distancing a household term. A term which probably no one heard of before the pandemic. Consumers are more cautious about...