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Fake online reviews have become a pervasive problem in the digital economy. Recognizing the gravity of this issue, the Bureau of Indian Standards (BIS), in collaboration with the Department of Consumer Affairs, has spearheaded an initiative to curb fake reviews on e-commerce platforms.
Flipkart's Big Billion Day & and Amazon's Great Indian Festival Sales are officially over. Have you ever heard something called Post Purchase Dissonance? It is the...
As we enter an action-packed quarter of the year, hopes are high across industries. And there are all reasons to believe that this might...
Recently I took a few rides in the Delhi Metro after quite some time. The last I boarded the Delhi Metro was probably 2...

Arpit Srivastava

Hi, I am Arpit. After working for more than 15 yrs across MNCs and Start Ups, here I share insights and opinion on Marketing, Brand, AI, Growth and Start Ups.

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