Stimulus Response Model
Decision:
- Product Choice.
- Brand Choice.
- Dealer Choice.
- Purchase Timing.
- Purchase Amount.
Marketing Structure:
- Product.
- Price.
- Place.
- Promotion.
Other Structure:
- Economic.
- Technological.
- Political.
- Cultural.
Buyer’s Character:
- Social.
- Cultural.
- Personal.
- Psychological.
Buyer’s Decision Process:
- Problem recognition.
- Information search.
- Evaluation.
- Decision.
- Post-Purchase behaviour.
Factors Influencing Buying Behaviour:
Cultural:
- Culture.
- Sub – culture.
- Social class.
Social:
- Reference groups.
- Families.
- Roles/ Status.
Personal:
- Age/ Life cycle stage.
- Occupation.
- Economic circumstances.
- Lifestyles.
- Personality/ self concept.
Psychological:
- Motivation.
- Perception.
- Learning.
- Beliefs/ Attitudes.
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Thanks for explaining Philip Kotler’s Stimulus Response Model so well.
Thanks Anshika…
Do check other posts under the category of Marketing Management. I am sure you will find them useful too…
Consumer Behaviour well explained.. Philip Kotler did a fantastic job and so did you…
Consumer behaviour is tough.. but here is looks simple.. 🙂
please can you help to summarize this topic to me and send to my e-mail (consumer behavior and it’s importance to customers service) please with reference, I will really love it if you can kindly grant me this favour. Thanks am waiting.
please can you help me with the limitation of consumer behavour—–with listed factors if possible
Hello! From which year is this information-theory?
Hi, this is from 12th Edition of Marketing Management by Philip Kotler.
Thanks , I have recently been looking for information about this subject for ages and yours is the best I’ve came upon till now.
But, what about the bottom line? Are you sure in regards to the source?
– Calator prin Romania