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Transactional Model of Communication

MarketingArpit Srivastava -
The Transactional Model of Communication is a model that defines communication as a process that occurs between two or more people. It helps us...
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FMCG Distribution in India – HUL, Nestle, ITC

MarketingArpit Srivastava -
For most of the brands across the globe, India is a consumption story. It is one of the biggest markets in the world for...
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IPL 2020: Viewership Vs Advertising

AdvertisingArpit Srivastava -
The world has been amid a never seen before pandemic for the past few months, in fact, hitting almost a year in the next...
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4 Strategies on How to Choose a Brand Name (Philip Kotler Summary with Examples)

Brand ManagementArpit Srivastava -
Devising a Branding Strategy: How to Choose a Brand Name One of the most important branding decisions while devising a branding strategy is how to...
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Arpit Srivastava

Hi, I am Arpit. After working for more than 15 yrs across MNCs and Start Ups, here I share insights and opinion on Marketing, Brand, AI, Growth and Start Ups.

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