Category: AI

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AI Powered Brand Consistency Framework can help large organizations avoid brand inconsistency especially when control of the same is diffused across multiple teams and stakeholders.
Resistance of people to the default AI Mode in Google Search after the Google I/O Event is more about human psychology and less about the AI and technology.
FIFA's AI offside technology at the 2026 World Cup will deliver faster, more accurate decisions. But it will also quietly kill one of football's oldest shared rituals — the argument.
Anthropic just filed for an IPO at $965 billion. OpenAI isn't far behind. And every headline screams that either one, alone, would be worth more than the entire Indian IT industry. It's a great headline. It's also a erroneous comparison.

Arpit Srivastava

Hi, I am Arpit. After working for more than 15 yrs across MNCs and Start Ups, here I share insights and opinion on Marketing, Brand, AI, Growth and Start Ups.

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