The average smartphone replacement cycle in India has doubled from 18 months in 2020 to 36+ months. This structural shift is driven by three core catalysts: micro-financing tenures (18–24 month No-Cost EMIs), silicon longevity (advanced 4nm/5nm chips with multi-year OS updates), and enhanced physical durability. While total shipment volumes have stabilized, market value has hit record highs as consumers bypass disposable budget devices to invest in future-proof hardware.

On Sep 3 2026, I was reminded of something we tend to forget when a technology becomes too useful. It can still disappear. ChatGPT, Claude and...

Netflix, one of the largest internet subscription services for television and movies worldwide, recently made a breakthrough announcement in India to reach out to mass...

E commerce companies in India are on a brawl when it comes to advertising. With the sector promising an unmatched growth over the years...