Why Indians Are Holding Onto Smartphones Longer: The Rise of “Longevity Equity”

BusinessArpit Srivastava - September 21, 2026

The average smartphone replacement cycle in India has doubled from 18 months in 2020 to 36+ months. This structural shift is driven by three core catalysts: micro-financing tenures (18–24 month No-Cost EMIs), silicon longevity (advanced 4nm/5nm chips with multi-year OS updates), and enhanced physical durability. While total shipment volumes have stabilized, market value has hit record highs as consumers bypass disposable budget devices to invest in future-proof hardware.

The Day AI Went Silent — And the Startup Lesson I Took From It

AIArpit Srivastava - September 17, 2026

On Sep 3 2026, I was reminded of something we tend to forget when a technology becomes too useful. It can still disappear. ChatGPT, Claude and Grok experienced overlapping service disruptions that day. OpenAI confirmed elevated errors across ChatGPT and Codex. Anthropic reported elevated errors across several Claude models. Grok also experienced an outage, which xAI later attributed to a problem at its Memphis compute centre. For most people, it was an...

How AI-Powered Brand Consistency Framework Empowers Large Organizations

AIArpit Srivastava - June 25, 2026

AI Powered Brand Consistency Framework can help large organizations avoid brand inconsistency especially when control of the same is diffused across multiple teams and stakeholders.

Why Are People Trying to Avoid AI Mode in Google Search?

Arpit Srivastava - June 12, 2026

Resistance of people to the default AI Mode in Google Search after the Google I/O Event is more about human psychology and less about the AI and technology.

FIFA 2026: AI just killed the joy of offside debate

Arpit Srivastava - June 9, 2026

FIFA's AI offside technology at the 2026 World Cup will deliver faster, more accurate decisions. But it will also quietly kill one of football's oldest shared rituals — the argument.

The $1 Trillion Valuation: Anthropic, Open AI Vs Indian IT

Arpit Srivastava - June 4, 2026

Anthropic just filed for an IPO at $965 billion. OpenAI isn't far behind. And every headline screams that either one, alone, would be worth more than the entire Indian IT industry. It's a great headline. It's also a erroneous comparison.

Why Sounding Too Smart Is Making You Less Effective

Arpit Srivastava - June 2, 2026

Using complex language doesn't make you sound credible. It makes you easy to reject. Here's why clarity is the most underrated competitive skill. Arpit Srivastava shares things you should take care of to avoid sounding alien.

Why Many AI Startups Are Failing?

Arpit Srivastava - May 26, 2026

Most AI products are built by excited engineers, not frustrated users. In this article Arpit Srivastava decodes why that gap is killing startups and what it tells us about how AI should actually be built.

AI Is Changing Hiring: Your Degree Matters Less Than What You Build

Arpit Srivastava - May 29, 2026

AI has changed what hiring managers look for. Here's why building before you're hired is the new resume — Arpit Srivastava decodes.

Why Smartphone Prices in India Are Rising: The Hidden AI Effect on Smartphone BOM Costs

Arpit Srivastava - May 25, 2026

Over the last few months, smartphone brands in India are struggling to maintain aggressive pricing despite slower consumer upgrades. The reason is not just inflation or taxes, its AI. Arpit Srivastava decodes what is going on behind the scene.

Can AI Run a Radio Station End to End? What the Andon Labs Experiment Reveals

Arpit Srivastava - May 22, 2026

What happens when AI models are asked to run radio stations like actual businesses? Arpit Srivastava shares his view on the results of The Andon Labs experiment.

Wispr Flow India Review: Growth, Privacy Concerns and What Users Need to Know

Arpit Srivastava - May 21, 2026

I downloaded Wispr Flow on a weekend. My banking app refused to open by Monday. Here's what I found — about the product, the privacy concerns, and what it reveals about how AI apps are scaling right now.

The Rise of Wired Headphones: A Market Trend Analysis

Arpit Srivastava - May 19, 2026

For five years, the consumer electronics industry ran one story: wired headphones were dying. Apple removed the headphone jack. Brands followed. Wireless grew. By...

Arpit Srivastava

Hi, I am Arpit. I work at the intersection of Marketing, AI, Brand & Business. After spending more than 15 yrs with MNCs & Start Ups, here I share my insights and opinions. Always happy to connect and help you grow your business.

Arpit Srivastava – AI, Marketing, Business, Strategy Expert