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Arpit Srivastava – Marketing & Brand Leader | AI, Business & Strategy
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Posts by Arpit Srivastava
Arpit Srivastava
Brand, Product, Marketing Professional | Google Certified Digital Marketer | Visiting Faculty in Brand & Digital Marketing | Trainer
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YouTube Music in India – Hit or Flop ?
Arpit Srivastava
-
May 22, 2018
YouTube Music in India One of the biggest competition of all music streaming apps has finally arrived. Google is diversifying YouTube exclusively for Music under...
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Mobile Market Share in India – Dec 2017
Arpit Srivastava
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May 21, 2018
India is one of the hottest mobile markets across the globe. A new brand makes an entry into the Indian subcontinent almost every month....
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Factors Affecting TV Viewership in India
Arpit Srivastava
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January 15, 2018
We have spoken about TV Viewership in India in an earlier article. In this article we will look at the factors which affect TV...
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Effect of Jio on Indian Telecom Industry Landscape
Arpit Srivastava
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September 5, 2017
Last 12 months have been challenging times for the Indian Telecom Industry as the launch of Jio has disrupted the existing telecom landscape in...
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OTT Original Content Takes Center Stage As Apple, Google & Facebook Gear Up
Arpit Srivastava
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August 23, 2017
'Content is King' is probably the most cliche phrase you might have come across on the internet. With mobility of screen and OTT (Over-The-Top),...
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Paper Boat Rakshabandhan Ad is Unique in its Own Way
Arpit Srivastava
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August 9, 2017
Paper Boat is a unique brand when it comes to beverages. Hector Beverages have managed to pull off a brand full of nostalgia right...
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