Arpit Srivastava

Brand, Product, Marketing Professional | Google Certified Digital Marketer | Visiting Faculty in Brand & Digital Marketing | Trainer

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SpiceJet Case Study SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...
International Marketing Definition International Marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company’s...
LinkedIn is a rich platform for connecting with people in the same field and having similar interest. Young professionals as well as MBA graduates...
In order to become a brand with loyal following or how Kapferer says 'passion brand' or 'love marks', brands should not be just a...
The deaths of five farmers in Madhya Pradesh has brought India's Agriculture Problem once again to the editors desk across all forms of media....
Sony's SAB TV has gained a following of its own through the years of its existence in India. The channel not only carved a...

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