Arpit Srivastava

Brand, Product, Marketing Professional | Google Certified Digital Marketer | Visiting Faculty in Brand & Digital Marketing | Trainer

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Here is the one slider from the guru himself summarizing Marketing 3.0 - Marketing In Turbulent Times. When it comes to Marketing - Its...
Above the line (ATL), below the line (BTL), and through the Line (TTL), in organizational business and marketing communications, are different strategies companies use...
What's wrong with Kingfisher Airlines (KFA)? Over the last few days KFA has cancelled large number flights across various sectors, including the marquee Delhi-Mumbai route....
CORPORATE STRATEGIC PLANNING: ( Corporate/ Divisional). Activities to be undertaken - Define corporate mission. - Establishing SBU’s. - Assigning resources to each SBU. - Planning new business.   Defining Corporate Mission: -         ...
Model proposed by Arthur D. Little (consulting firm). Four key success factors – Stakeholders - Processes - Resources - Organization “Set strategies to satisfy key stakeholders by improving critical...
Market oriented strategic planning is the managerial process of developing & maintaining a viable fit between an organization objectives/ skills/ resources and its changing...

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