Arpit Srivastava

Brand, Product, Marketing Professional | Google Certified Digital Marketer | Visiting Faculty in Brand & Digital Marketing | Trainer

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CORPORATE STRATEGIC PLANNING: ( Corporate/ Divisional). Activities to be undertaken - Define corporate mission. - Establishing SBU’s. - Assigning resources to each SBU. - Planning new business.   Defining Corporate Mission: -         ...
Model proposed by Arthur D. Little (consulting firm). Four key success factors – Stakeholders - Processes - Resources - Organization “Set strategies to satisfy key stakeholders by improving critical...
Market oriented strategic planning is the managerial process of developing & maintaining a viable fit between an organization objectives/ skills/ resources and its changing...
Consumers are actively co-creating advertising ideas for brands on invitation. Is this creating genuine consumer connect for the brands? Many brands are inviting consumers to...
Estimates have varied from R1,76,000 crore to zero loss. The 2G telecom spectrum scam is arguably the most high-profile corruption case in Indian history ­...
Below are the Rankings - The Serial Numbers Indicate the Ranks (Source : Crosswords) : Steve Jobs : The Exclusive Biography; By : Walter Issacson...

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