Arpit Srivastava

Brand, Product, Marketing Professional | Google Certified Digital Marketer | Visiting Faculty in Brand & Digital Marketing | Trainer

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The New Year is here and like every year many of you would have resolved to make this year a more productive one than...
Influencers are hot cakes in the advertising world amidst COVID. Celebrities, a slightly more mature category of influencers, continue to ride the tide in...
In-app video streaming with influencer-led snackable content coupled with e-commerce looks like a trend that is catching up across all the players leading to the rise of Video Commerce in India. Lets look at why Flipkart & Amazon is after this trend.
From one point of view (in the table below), YouTube emerges to be a clear winner. However, what this table doesn't tell is that...
1. Number of Credit Card Players in India and their Penetration There are 74 credit card issuers in India, including the top-three Indian private banks...
Music streaming apps have been trying to penetrate the Indian subcontinent for some time now. From indigenous players like Gaana to global giants in...

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