Influencers are hot cakes in the advertising world amidst COVID. Celebrities, a slightly more mature category of influencers, continue to ride the tide in...
In-app video streaming with influencer-led snackable content coupled with e-commerce looks like a trend that is catching up across all the players leading to the rise of Video Commerce in India. Lets look at why Flipkart & Amazon is after this trend.
1. Number of Credit Card Players in India and their Penetration
There are 74 credit card issuers in India, including the top-three Indian private banks...
Music streaming apps have been trying to penetrate the Indian subcontinent for some time now. From indigenous players like Gaana to global giants in...