Arpit Srivastava

Brand, Product, Marketing Professional | Google Certified Digital Marketer | Visiting Faculty in Brand & Digital Marketing | Trainer

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Recently I took a few rides in the Delhi Metro after quite some time. The last I boarded the Delhi Metro was probably 2...
Recently, I came across a few song tracks via Instagram reels which I was compelled to go and check out on Spotify. I started...
For most of the brands across the globe, India is a consumption story. It is one of the biggest markets in the world for...
The New Year is here and like every year many of you would have resolved to make this year a more productive one than...
Influencers are hot cakes in the advertising world amidst COVID. Celebrities, a slightly more mature category of influencers, continue to ride the tide in...
In-app video streaming with influencer-led snackable content coupled with e-commerce looks like a trend that is catching up across all the players leading to the rise of Video Commerce in India. Lets look at why Flipkart & Amazon is after this trend.

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