The Brand Equity Most Trusted Brands survey identifies brands that have won that most special attribute — the consumer’s trust.
Here is a look at the top 100 Most Trusted Brands 2012:
(In order of their ranks)
-
Colgate
-
Britannia
-
Nokia
-
Clinic Plus
-
Dettol
-
Tata Salt
-
Parle
-
Maaza
-
Maggi
-
Lifebuoy
-
Fair & Lovely
-
Rin
-
Surf Excel
-
Lux
-
Glucon-D
-
Horlicks
-
Pepsodent
-
Airtel
-
Closeup
-
Pond’s
-
Thumbs Up
-
Complan
-
Pepsi
-
Sprite
-
Vicks
-
Sunsilk
-
Bata
-
Bournvita
-
Frooti
-
Vodafone
-
Coca-Cola
-
Moov
-
Good Knight
-
Limca
-
Head and Shoulders
-
Kurkure
-
Dove
-
Rasna
-
Pantene
-
Mirinda
-
Tide
-
Cadbury Dairy Milk
-
Vim
-
Ariel
-
Fevicol
-
7 Up
-
Zandu Balm
-
Fanta
-
Cinthol
-
Slice
-
Samsung Mobile
-
Amul
-
Big Bazaar
-
Sunfeast
-
All Out
-
State Bank of India
-
BSNL
-
Godrej No. 1
-
LG
-
Ujala
-
Tata Tea
-
Nestle Milk Chocolate
-
Parachute
-
Samsung
-
Johnson and Johnson
-
Garnier
-
Medimix
-
Harpic
-
Iodex
-
Amrutanjan Balm
-
Hajmola
-
Titan
-
Nirma
-
Boroplus
-
Santoor
-
LIC
-
Munch
-
Crocin
-
Pears
-
Kit Kat
-
Lakme
-
Bisleri
-
Lays
-
Cadbury Eclairs
-
Saridon
-
Vaseline
-
Wheel
-
Center Fresh
-
Dabur Hair Oil
-
Motien
-
Dermicool
-
Philips
-
Gorej Hair Dye
-
5 Star
-
Hamam
-
Rexona
-
Sony
-
Perk
-
Boroline
-
Boost
How come Nokia is still there at # 3 ??
May be Nokia Lumia has helped the brand… Or probably its penetration in Indian rural areas…
Thanks for listing the brands down. This is a must for any Brand Management scholar.
Do go via other articles. I am sure you would find them useful.
Coke not even in top 20 … thats amazing…
Wanted to Copy this… Thanks I can…
do we have something similar for US brands ?
No Coke in Top 20 trusted brands in India…