TagsMarketing Management

Tag: Marketing Management

Brand Management

4 Strategies on How to Choose a Brand Name (Philip Kotler Summary with Examples)

Arpit Srivastava - April 23, 2020 1

Brand Management

What is Brand Revitalization? (Philip Kotler Summary with Examples)

Arpit Srivastava - April 2, 2020 1

Marketing Management

What is Brand Reinforcement? (Philip Kotler Summary with Examples)

Arpit Srivastava - March 31, 2020 2

Marketing Management

Extended Marketing Mix – 7 Ps of Marketing by Booms and Bitner

Arpit Srivastava - December 22, 2015 2

Marketing Management

Traditional Marketing Mix – The 4 Ps of Marketing

Arpit Srivastava - December 21, 2015 5

Excerpts & Opinions

Yahoo's New Boring Logo Design: Classic Result of Micromanaging

Arpit Srivastava - September 9, 2013 0

Excerpts & Opinions

Marketing Disaster : Pepsi-Cola’s "Number Fever" Fiasco, Feb – May 1992

Arpit Srivastava - July 29, 2013 2

Campaigns

TV Commercial : Tanishq Solitaires Ad (Nov 2012) – Because there is only one love

Arpit Srivastava - December 9, 2012 0

Campaigns

IDEA CELLULAR TVC – THE HONEY BUNNY SONG – LYRICS AND VIDEO

Arpit Srivastava - December 5, 2012 0

Marketing Management

Core Concepts of Marketing (Philip Kotler Summary)

Arpit Srivastava - September 26, 2011 76

Most Read

Festive Sales & Post Purchase Dissonance

October 18, 2023

Q3 2023 Festive Quarter + ICC Men’s World Cup : May The Best Team Win

October 5, 2023

AI for Marketing Professionals – Skills & Tools To Know

July 28, 2023

Transactional Model of Communication

October 28, 2022