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Arpit Srivastava
Home
Categories
Marketing Management
Digital Marketing
Brand Management
Campaigns
Excerpts & Opinions
Rural Marketing
Workshops
Contact
Archive
Tags
Philip Kotler
Tag:
Philip Kotler
Quick Reads
Festive Sales & Post Purchase Dissonance
Arpit Srivastava
-
October 18, 2023
0
Brand Management
4 Strategies on How to Choose a Brand Name (Philip Kotler Summary with Examples)
Arpit Srivastava
-
April 23, 2020
1
Brand Management
Devising a Branding Strategy (Philip Kotler Summary)
Arpit Srivastava
-
April 11, 2020
0
Brand Management
What is Brand Revitalization? (Philip Kotler Summary with Examples)
Arpit Srivastava
-
April 2, 2020
1
Marketing Management
What is Brand Reinforcement? (Philip Kotler Summary with Examples)
Arpit Srivastava
-
March 31, 2020
2
Marketing Management
Building Brand Equity (Philip Kotler Summary)
Arpit Srivastava
-
September 6, 2016
2
Brand Management
Aaker Model – Defining Brand Identity (Philip Kotler Summary)
Arpit Srivastava
-
March 16, 2016
7
Marketing Management
Traditional Marketing Mix – The 4 Ps of Marketing
Arpit Srivastava
-
December 21, 2015
5
Brand Management
Brand Asset Valuator Model – BAV Model to measure Brand Equity (Philip Kotler Summary)
Arpit Srivastava
-
March 13, 2015
5
Brand Management
Defining Brand Equity (Philip Kotler Summary)
Arpit Srivastava
-
February 1, 2015
8
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