Arpit Srivastava

Brand, Product, Marketing Professional | Google Certified Digital Marketer | Visiting Faculty in Brand & Digital Marketing | Trainer

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Bigg Boss Season 10 starts airing tonight on Colors. The show has been an addiction for the audience over the years. With celebrity hosts...
Rural markets have their own challenges. In a country like India, where the fortune is at the bottom of pyramid, its importance increases even...
Like every year it was once again online sales war during the festive season amongst the e commerce giants - Amazon, Flipkart & Snapdeal....
Marketing Myopia - Introduction Marketing Myopia refers to the phenomenon of not being able to see a long term and more sustainable goal for an...
With the festive season knocking the door, Tanishq has launched a new campaign luring Indian consumers to give the gift of gold this festive...
Branding is the in thing across industries. Organizations are spending millions planning and implementing brand activities. Every now and then new research is being...

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