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Arpit Srivastava – AI, Marketing, Business, Strategy Expert
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Posts by Arpit Srivastava
Arpit Srivastava
Brand, Product, Marketing Professional | Google Certified Digital Marketer | Visiting Faculty in Brand & Digital Marketing | Trainer
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What is Marketing Myopia? Concept and Examples
Arpit Srivastava
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October 9, 2016
Marketing Myopia - Introduction Marketing Myopia refers to the phenomenon of not being able to see a long term and more sustainable goal for an...
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Tanishq Diwali campaign appeals gifting gold this season
Arpit Srivastava
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October 6, 2016
With the festive season knocking the door, Tanishq has launched a new campaign luring Indian consumers to give the gift of gold this festive...
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The 7 Branding Approaches & Their School of Thoughts
Arpit Srivastava
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October 6, 2016
Branding is the in thing across industries. Organizations are spending millions planning and implementing brand activities. Every now and then new research is being...
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How Amazon India is making sure the success of Amazon Prime in the country
Arpit Srivastava
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October 1, 2016
E commerce companies in India are on a brawl when it comes to advertising. With the sector promising an unmatched growth over the years...
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Flipkart launches the Big Billion Day Campaign 2016
Arpit Srivastava
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September 26, 2016
Ad wars are on amongst the e-commerce biggies in India before the festive season. Same as last year, this year too Flipkart, Amazon and...
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Building Brand Equity (Philip Kotler Summary)
Arpit Srivastava
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September 6, 2016
Marketers aim at building a consistent image of the brand across all touch point of the consumer. The touch points may or may not...
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