Arpit Srivastava

Brand, Product, Marketing Professional | Google Certified Digital Marketer | Visiting Faculty in Brand & Digital Marketing | Trainer

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The recent rage the augmented reality game Pokemon Go has generated has broken many records. On a daily basis the app is being used twice...
  Aaker Model of Brand Equity views brand equity as a set of five categories of brand assets and liabilities linked to a brand that...
Narayana Murthy backed Paper Boat is giving traditional Indian beverages a makeover by their amazing campaigns. Everything around Paper Boat be it their TVC,...
The Economic Times has been conducting awards across segments from the past few years. Be it the ET Young Leaders Award, ET B-School Leaders...
The late entrant into the e-commerce space, Shopclues, is cutting the clutter with its humorous, catchy and highly engaging ads for its various online...
The Traditional Marketing Mix model was primarily directed and useful for tangible products. With time, as it became difficult to distinguish between products and...

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