Narayana Murthy backed Paper Boat is giving traditional Indian beverages a makeover by their amazing campaigns. Everything around Paper Boat be it their TVC,...
The late entrant into the e-commerce space, Shopclues, is cutting the clutter with its humorous, catchy and highly engaging ads for its various online...
The Traditional Marketing Mix model was primarily directed and useful for tangible products. With time, as it became difficult to distinguish between products and...