Arpit Srivastava

Brand, Product, Marketing Professional | Google Certified Digital Marketer | Visiting Faculty in Brand & Digital Marketing | Trainer

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Background of GST (Goods and Services Tax) GST was proposed in the Indian Parliament 17 years ago and has finally been implemented nationally. However economists...
With the placement season kicking off in most of the B-Schools in the country, reading is one of the best hobbies you can talk...
Distribution Strategies for Rural Market – Indian Perspective In our last post we talked about Product Strategies one can adopt while managing business in the...
Product Strategies for Rural Market – Indian Perspective A prime need for any firm to emerge as a strong player in the rural market is...
We talked about the Decoy Effect and how Marketing Managers use it to mould consumer mindset the way they want in a previous post...
What is Decoy Effect? Explanation with Example The decoy effect, popularly known as the asymmetrical dominance effect with economists, is a phenomenon where people tend...

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