Arpit Srivastava

Brand, Product, Marketing Professional | Google Certified Digital Marketer | Visiting Faculty in Brand & Digital Marketing | Trainer

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Distribution Strategies for Rural Market – Indian Perspective In our last post we talked about Product Strategies one can adopt while managing business in the...
Product Strategies for Rural Market – Indian Perspective A prime need for any firm to emerge as a strong player in the rural market is...
We talked about the Decoy Effect and how Marketing Managers use it to mould consumer mindset the way they want in a previous post...
What is Decoy Effect? Explanation with Example The decoy effect, popularly known as the asymmetrical dominance effect with economists, is a phenomenon where people tend...
'Missed call lagao, muft manoranjan pao' is the tagline of HUL's eight-month-old Kan Khajura Tesan (or KKT), an on-demand, entertainment channel on the mobile...
Many research agencies have developed their own brand equity models that are executed in partnership with end-user researchers. However, Phliip Kotler talks about the...

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