Distribution Strategies for Rural Market – Indian Perspective
In our last post we talked about Product Strategies one can adopt while managing business in the...
What is Decoy Effect? Explanation with Example
The decoy effect, popularly known as the asymmetrical dominance effect with economists, is a phenomenon where people tend...
'Missed call lagao, muft manoranjan pao' is the tagline of HUL's eight-month-old Kan Khajura Tesan (or KKT), an on-demand, entertainment channel on the mobile...
Many research agencies have developed their own brand equity models that are executed in partnership with end-user researchers. However, Phliip Kotler talks about the...