What is Decoy Effect? Explanation with Example
The decoy effect, popularly known as the asymmetrical dominance effect with economists, is a phenomenon where people tend...
'Missed call lagao, muft manoranjan pao' is the tagline of HUL's eight-month-old Kan Khajura Tesan (or KKT), an on-demand, entertainment channel on the mobile...
Many research agencies have developed their own brand equity models that are executed in partnership with end-user researchers. However, Phliip Kotler talks about the...
Brand Resonance Pyramid (Philip Kotler Summary) The brand resonance model also views brand building as an ascending, sequential series of steps, from bottom to top....
Brandz Model – Measuring Brand Equity (Phlip Kotler Summary)
Developed by: Millward Brown and WPP
Marketing research consultants Millward Brown and WPP have developed the BRANDZ...
As gradually revenue figures of telecom operators are moving towards becoming data dominated, Airtel rolls out its new campaign, the latest Ice Cream Truck...