Arpit Srivastava

Brand, Product, Marketing Professional | Google Certified Digital Marketer | Visiting Faculty in Brand & Digital Marketing | Trainer

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Brand Asset Valuator – BAV Model to measure Brand Equity (Philip Kotler Summary) Advertising agency Young and Rubicam (Y&R) developed a model of brand equity...
Brand equity is the added value endowed on products and services. It may be reflected in the way consumers think, feel, and act with...
The American Marketing Association defines a brand as "a name, term, sign, symbol, or design, or a combination of them, intended to identify the...
A steady growth in hiring of MBA graduates is expected in 2015. Thanks to a forward-looking government at the centre and the majority support...
The CES 2015 is on in Las Vegas and the internet is filled up with new product announcements. Of the many announcements made, one...
In an economy like India where around 70% of the population live in villages, Rural Marketing as a subject is being accepted with open...

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