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Arpit Srivastava – AI, Marketing, Business, Strategy Expert
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Arpit Srivastava
Brand, Product, Marketing Professional | Google Certified Digital Marketer | Visiting Faculty in Brand & Digital Marketing | Trainer
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Someone asked a marketer whether he is a proud Indian…
Arpit Srivastava
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August 14, 2013
Finally its India's 67th independence day and unlike many individuals in office who see it as just another holiday, I see it as an...
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Marketing Disaster : Pepsi-Cola’s "Number Fever" Fiasco, Feb – May 1992
Arpit Srivastava
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July 29, 2013
In a bid to revive their fortunes in South East Asia where Coca-Cola were outselling them by a huge distance (75% to 17% market...
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Ford Ecosport Recall – Denting PR after the ad fiasco
Arpit Srivastava
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July 12, 2013
Ford has recalled around 1000 vehicles of the much fan fared Ford Ecosport within two weeks of its launch. After the ad fiasco, an...
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Telegram 'STOPS' In India – Dots & Dashes Lose the Battle to Hashtags & Mentions
Arpit Srivastava
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July 11, 2013
The History : Telegraphy systems operated in Europe from as early as 1792 in the form of semaphore lines, or optical telegraphs, that sent messages...
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Products and Services Google Killed – The Google Graveyard
Arpit Srivastava
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July 1, 2013
There has been a buzz around Google Reader being killed by the search giant today (1st July 2013). But if we go back in...
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The Best Ads – Winners – Cannes, France 2013
Arpit Srivastava
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June 29, 2013
Every year, the top advertisers in the world gather in Cannes, France to vote for the most prestigious ad awards in the world. Prizes are...
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