Arpit Srivastava

Brand, Product, Marketing Professional | Google Certified Digital Marketer | Visiting Faculty in Brand & Digital Marketing | Trainer

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Social

http://www.youtube.com/watch?v=8C7XNMpwBr4 Target Geo : India Like the entire series of Cadbury ads this ad too moves you for a second and connects to you especially you...
http://www.youtube.com/watch?v=DN-NuPsGQXI
http://www.youtube.com/watch?v=JjTyhrCjk_g Aired in India for Nescafe. "The Morning Song" by Shankar Ehsaan Loy (The Morning Band)
PERSONAL FACTORS EFFECTING CONSUMER BEHAVIOUR : Age/Life cycle stage. Occupation. Economic circumstances. Life style. Personality/ Self concept. Age/ Life Cycle Stage: Buyer’s choice in many products related to age & family life...
The Brand Equity Most Trusted Brands survey identifies brands that have won that most special attribute — the consumer's trust. Here is a look at the...
Social Factors are made up of : Reference groups Family Roles/ Status Reference Groups: -          A person’s reference group consist of all the groups that have a direct/ indirect...

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