http://www.youtube.com/watch?v=8C7XNMpwBr4
Target Geo : India
Like the entire series of Cadbury ads this ad too moves you for a second and connects to you especially you...
PERSONAL FACTORS EFFECTING CONSUMER BEHAVIOUR :
Age/Life cycle stage.
Occupation.
Economic circumstances.
Life style.
Personality/ Self concept.
Age/ Life Cycle Stage:
Buyer’s choice in many products related to age & family life...
The Brand Equity Most Trusted Brands survey identifies brands that have won that most special attribute — the consumer's trust.
Here is a look at the...
Social Factors are made up of :
Reference groups
Family
Roles/ Status
Reference Groups:
- A person’s reference group consist of all the groups that have a direct/ indirect...