Arpit Srivastava

Brand, Product, Marketing Professional | Google Certified Digital Marketer | Visiting Faculty in Brand & Digital Marketing | Trainer

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PERSONAL FACTORS EFFECTING CONSUMER BEHAVIOUR : Age/Life cycle stage. Occupation. Economic circumstances. Life style. Personality/ Self concept. Age/ Life Cycle Stage: Buyer’s choice in many products related to age & family life...
The Brand Equity Most Trusted Brands survey identifies brands that have won that most special attribute — the consumer's trust. Here is a look at the...
Social Factors are made up of : Reference groups Family Roles/ Status Reference Groups: -          A person’s reference group consist of all the groups that have a direct/ indirect...
Culture: - Most fundamental determinant of a person’s wants & behaviour. - Defined by- Value Systems. Perceptions. Preferences. Behaviour.   - Manifest through our approach to Achievement/ Success. Activity. Freedom. Efficiency/ Practicality. Progress. Material comfort. Humanitarianism/ Spiritualism.   - The various...
Stimulus Response Model Decision:                                                                     Product Choice. Brand Choice. Dealer Choice. Purchase Timing. Purchase Amount. Marketing Structure: Product. Price. Place. Promotion. Other Structure: Economic. Technological. Political. Cultural. Buyer’s Character: Social. Cultural. Personal. Psychological. Buyer’s Decision Process: Problem recognition. Information search. Evaluation. Decision. Post-Purchase behaviour. Factors Influencing Buying Behaviour: Cultural: Culture. Sub – culture. Social class. Social: Reference groups. Families. Roles/...
On a recent visit to a refurbished supermarket I was surprised to see a bakery right at the entrance. What it clearly told me...

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