PERSONAL FACTORS EFFECTING CONSUMER BEHAVIOUR :
Age/Life cycle stage.
Occupation.
Economic circumstances.
Life style.
Personality/ Self concept.
Age/ Life Cycle Stage:
Buyer’s choice in many products related to age & family life...
The Brand Equity Most Trusted Brands survey identifies brands that have won that most special attribute — the consumer's trust.
Here is a look at the...
Social Factors are made up of :
Reference groups
Family
Roles/ Status
Reference Groups:
- A person’s reference group consist of all the groups that have a direct/ indirect...
Culture:
- Most fundamental determinant of a person’s wants & behaviour.
- Defined by-
Value Systems.
Perceptions.
Preferences.
Behaviour.
- Manifest through our approach to
Achievement/ Success.
Activity.
Freedom.
Efficiency/ Practicality.
Progress.
Material comfort.
Humanitarianism/ Spiritualism.
- The various...