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Arpit Srivastava

Brand, Product, Marketing Professional | Google Certified Digital Marketer | Visiting Faculty in Brand & Digital Marketing | Trainer

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Short Story : The Investment Banker and The Mexican Fisherman

Arpit Srivastava -
An investment banker stood at the pier of a small coastal Mexican village when a small boat with just one fisherman docked. Inside the...
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33 Helpful Quotes for Online Marketing

Arpit Srivastava -
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Play it One More Time, Sachin !

Arpit Srivastava -
Dear Sachin, How are you doing ? ( This is awkward) Let me first introduce myself. I am a reserved, reluctant sort of character - generally...
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TV Commercial : Tanishq Solitaires Ad (Nov 2012) – Because there is only one love

Arpit Srivastava -
http://www.youtube.com/watch?v=SHpnVaUatf8 Agency: Lowe Lintas Client: Tanishq Creative:  Arun Iyer, Rajesh Ramaswamy, Ujjwal Kabra, Prasad Baggi, Indrasish Mukherjee and Adarsh Atal. Business: Sudhir Rajasekharan, Pritish Wesley , Asha AP Planning:...
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Idea Cellular TVC – The Honey Bunny Song – Example of Confused Positioning

Arpit Srivastava -
https://www.youtube.com/watch?v=5aaPMBXKQLI Recently I came across a new approach by Idea Cellular in their advertisements which made me think about routes telecom service providers are following...
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IDEA CELLULAR TVC – THE HONEY BUNNY SONG – LYRICS AND VIDEO

Arpit Srivastava -
http://www.youtube.com/watch?v=8HxMymQAVJs Dont know what Idea’s Marketing Team is upto this time but the song “You’re my Honey Bunny” is just AWESOME !! and it gets...
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Original Content as the Selling Point for OTT - Think Incredible on OTT Original Content Takes Center Stage As Apple, Google & Facebook Gear Up
Original Content as the Selling Point for OTT – Think Incredible on OTT Original Content Takes Center Stage As Apple, Google & Facebook Gear Up
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International Marketing - Definition and Examples | Marketing Lessons on Kan Khajura Tesan – Classic example of fighting Rural Marketing challenges
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Rishi on The 7 Branding Approaches & Their School of Thoughts
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Akash on Nescafe and RED FM create a heartwarming ad to Stay Started
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Returns on Core Concepts of Marketing (Philip Kotler Summary)
Ankita on MBA Selection Process – HCL Technologies
Arpit Srivastava on Understanding Consumer Behaviour (Philip Kotler Summary)
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amruta on MBA Selection Process – HCL Technologies
amruta on MBA Selection Process – HCL Technologies
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Arpit Srivastava on Role of Brands and Scope of Branding (Philip Kotler Summary)
Asif Shahriar on Role of Brands and Scope of Branding (Philip Kotler Summary)
Nandan on O Bhaisaab : Sunday Flea Market Campaign by Shopclues
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Shikha on Brandz Model – Measuring Brand Equity (Phlip Kotler Summary)
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Ekta on What is Decoy Effect? Explanation with Example
Ekta on Marketing Examples of the Decoy Effect
Ekta on Product Strategies for Rural Market – Indian Perspective
Ekta on Distribution Strategies for Rural Market – Indian Perspective
Ekta on GDPI Resources : Order of Reading Jeffrey Archer Books
Ekta on GD Topic : Should Indian Government Implement GST (Goods & Services Tax) ?
Ekta on Traditional Marketing Mix – The 4 Ps of Marketing
Ekta on Extended Marketing Mix – 7 Ps of Marketing by Booms and Bitner
Extended Marketing Mix – 7 Ps of Marketing by Booms and Bitner | Marketing Lessons for B-Schools on Traditional Marketing Mix – The 4 Ps of Marketing
Nikita on Distribution Strategies for Rural Market – Indian Perspective
Nikita on GDPI Resources : Order of Reading Jeffrey Archer Books
Nikita on GD Topic : Should Indian Government Implement GST (Goods & Services Tax) ?
Nikita on Traditional Marketing Mix – The 4 Ps of Marketing
Richa on GDPI Resources : Order of Reading Jeffrey Archer Books
Richa on GD Topic : Should Indian Government Implement GST (Goods & Services Tax) ?
Ritu on GDPI Resources : Order of Reading Jeffrey Archer Books
gabedwards on Distribution Strategies for Rural Market – Indian Perspective
Distribution Strategies for Rural Market – Indian Perspective | Marketing Lessons for B-Schools on Product Strategies for Rural Market – Indian Perspective
Graham A.B.Edwards on Product Strategies for Rural Market – Indian Perspective
Anna Ekwealor on Understanding Consumer Behaviour (Philip Kotler Summary)
Amit Bembalkar on Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
Arpit Srivastava on MBA Selection Process – HCL Technologies
vithyavani on MBA Selection Process – HCL Technologies
vithyavani on MBA Selection Process – HCL Technologies
8 Evil Things Done by Terrible Companies | AintViral.com on Marketing Disaster : Pepsi-Cola’s "Number Fever" Fiasco, Feb – May 1992
Arpit Srivastava on Core Concepts of Marketing (Philip Kotler Summary)
Lee on Core Concepts of Marketing (Philip Kotler Summary)
Ronak on MBA Selection Process – HCL Technologies
sevvanthi on MBA Selection Process – HCL Technologies
sevvanthi on MBA Selection Process – HCL Technologies
Arpit Srivastava on Core Concepts of Marketing (Philip Kotler Summary)
RAHUL on Core Concepts of Marketing (Philip Kotler Summary)
Shravani k on MBA Selection Process – HCL Technologies
Arpit Srivastava on What does CTC (Cost to Company) salary figure means in India ?
Khan Farhat on What does CTC (Cost to Company) salary figure means in India ?
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Arpit Srivastava on Defining Brand Equity (Philip Kotler Summary)
APOORVA on Defining Brand Equity (Philip Kotler Summary)
Mani on MBA Selection Process – HCL Technologies
Arpit Srivastava on Marketing Examples of the Decoy Effect
Arpit Srivastava on Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
Arpit Srivastava on What is Decoy Effect? Explanation with Example
Arpit Srivastava on Defining Brand Equity (Philip Kotler Summary)
Rishi on Defining Brand Equity (Philip Kotler Summary)
Rishi on What is Decoy Effect? Explanation with Example
Rishi on Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
Rishi on Marketing Examples of the Decoy Effect
Marketing Examples of the Decoy Effect | Marketing Lessons for B-Schools on What is Decoy Effect? Explanation with Example
Arpit Srivastava on A Brief Introduction to Rural Marketing – Indian Perspective
Arpit Srivastava on What is Decoy Effect? Explanation with Example
Arpit Srivastava on Defining Brand Equity (Philip Kotler Summary)
Arpit Srivastava on Role of Brands and Scope of Branding (Philip Kotler Summary)
Ankita on Role of Brands and Scope of Branding (Philip Kotler Summary)
Ankita on Defining Brand Equity (Philip Kotler Summary)
Ankita on What is Decoy Effect? Explanation with Example
Ankita on A Brief Introduction to Rural Marketing – Indian Perspective
Brand Equity Models (Philip Kotler Summary) | Marketing Lessons for B-Schools on Brand Resonance Pyramid (Philip Kotler Summary)
Brand Equity Models (Philip Kotler Summary) | Marketing Lessons for B-Schools on Aaker Model – Defining Brand Identity (Philip Kotler Summary)
Brand Equity Models (Philip Kotler Summary) | Marketing Lessons for B-Schools on Brand Asset Valuator Model – BAV Model to measure Brand Equity (Philip Kotler Summary)
Anu Singh on MBA Selection Process – HCL Technologies
manoj kumar on Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
Pushpraj on Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
Azu Saeed on Core Concepts of Marketing (Philip Kotler Summary)
Arpit Srivastava on Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
Arpit Srivastava on Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
Sheetal on Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
Isha on Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
Ragini on Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
Sudhesh on Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
anant on Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
Shreyas on Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
Suvidha on Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
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Arpit Srivastava on MBA Selection Process – HCL Technologies
ramya on MBA Selection Process – HCL Technologies
Trusted Mwiinga on Core Concepts of Marketing (Philip Kotler Summary)
ravi on MBA Selection Process – HCL Technologies
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Mervin Bracken on Now, work offline on Google..
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Arpit Srivastava on MBA Selection Process – HCL Technologies
Siraj on MBA Selection Process – HCL Technologies
Arpit Srivastava on Core Concepts of Marketing (Philip Kotler Summary)
basheer on Core Concepts of Marketing (Philip Kotler Summary)
Arpit Srivastava on Role of Brands and Scope of Branding (Philip Kotler Summary)
Shreyas on Role of Brands and Scope of Branding (Philip Kotler Summary)
Arpit Srivastava on Role of Brands and Scope of Branding (Philip Kotler Summary)
Arpit Srivastava on Role of Brands and Scope of Branding (Philip Kotler Summary)
Arpit Srivastava on Role of Brands and Scope of Branding (Philip Kotler Summary)
Avantika on Role of Brands and Scope of Branding (Philip Kotler Summary)
Rishi on Role of Brands and Scope of Branding (Philip Kotler Summary)
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Sachin Shukla on A Brief Introduction to Rural Marketing – Indian Perspective
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Suyash on Microsoft retains brand ‘Nokia’ to tap Rural and Emerging Markets
Sagar on Microsoft retains brand ‘Nokia’ to tap Rural and Emerging Markets
Aakash on Microsoft retains brand ‘Nokia’ to tap Rural and Emerging Markets
Aakash on A Brief Introduction to Rural Marketing – Indian Perspective
Arpit Srivastava on A Brief Introduction to Rural Marketing – Indian Perspective
Sahil Sharma on A Brief Introduction to Rural Marketing – Indian Perspective
Raashi on A Brief Introduction to Rural Marketing – Indian Perspective
Arpit Srivastava on A Brief Introduction to Rural Marketing – Indian Perspective
Vikram on A Brief Introduction to Rural Marketing – Indian Perspective
Ved Prakash on Microsoft retains brand ‘Nokia’ to tap Rural and Emerging Markets
Rishi on Top Advertising Companies of India
Arpit Srivastava on A Brief Introduction to Rural Marketing – Indian Perspective
Aarti on A Brief Introduction to Rural Marketing – Indian Perspective
Arpit Srivastava on A Brief Introduction to Rural Marketing – Indian Perspective
Nimesh on A Brief Introduction to Rural Marketing – Indian Perspective
Arpit Srivastava on MBA Selection Process – HCL Technologies
vishnu jith on MBA Selection Process – HCL Technologies
aditi on MBA Selection Process – HCL Technologies
Rashmi Hosamani on Core Concepts of Marketing (Philip Kotler Summary)
Rashmi Hosamani on Core Concepts of Marketing (Philip Kotler Summary)
Rashmi Hosamani on Core Concepts of Marketing (Philip Kotler Summary)
Arpit Srivastava on MBA Selection Process – HCL Technologies
Arpit Srivastava on MBA Selection Process – HCL Technologies
Rohit Mishra on MBA Selection Process – HCL Technologies
balaji on MBA Selection Process – HCL Technologies
Davis on Can chocolates replace the Indian weakness for traditional sweets? – Comment on the latest ad campaign by Cadbury
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joshua commey on Core Concepts of Marketing (Philip Kotler Summary)
Kavya on MBA Selection Process – HCL Technologies
Murugesan on MBA Selection Process – HCL Technologies
Core Concepts of Marketing | sharandashberlin on Core Concepts of Marketing (Philip Kotler Summary)
priyanka on MBA Selection Process – HCL Technologies
Lorna on Core Concepts of Marketing (Philip Kotler Summary)
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rahul on MBA Selection Process – HCL Technologies
rahul on MBA Selection Process – HCL Technologies
Arpit Srivastava on MBA Selection Process – HCL Technologies
rahul on MBA Selection Process – HCL Technologies
Sam on MBA Selection Process – HCL Technologies
Arpit Srivastava on MBA Selection Process – HCL Technologies
Shankar on MBA Selection Process – HCL Technologies
Reverse Phone Lookup on Can chocolates replace the Indian weakness for traditional sweets? – Comment on the latest ad campaign by Cadbury
stupident on Core Concepts of Marketing (Philip Kotler Summary)
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http://brooksflly.blog.com on Can chocolates replace the Indian weakness for traditional sweets? – Comment on the latest ad campaign by Cadbury
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