Arpit Srivastava

Brand, Product, Marketing Professional | Google Certified Digital Marketer | Visiting Faculty in Brand & Digital Marketing | Trainer

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COVID-19 has led to the slashing of marketing budgets across industries. Many traditional media advertisers are now going digital and the ones who were...
With the Covid Crisis hitting highs, one term which is on the tip of everyone, especially marketers, is 'Contactless Delivery'. Every e-commerce company is...
Covid-19 has made social distancing a household term. A term which probably no one heard of before the pandemic. Consumers are more cautious about...
Devising a Branding Strategy: How to Choose a Brand Name One of the most important branding decisions while devising a branding strategy is how to...
Among the Best Indian Ads, Fevicol ads have always been quirky and effective in communication of product promise. The product category is low involvement,...
While devising a branding strategy, a firm may choose to pick existing brand elements common to other products or line of business or may...

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