Arpit Srivastava

Brand, Product, Marketing Professional | Google Certified Digital Marketer | Visiting Faculty in Brand & Digital Marketing | Trainer

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Among the Best Indian Ads, Fevicol ads have always been quirky and effective in communication of product promise. The product category is low involvement,...
While devising a branding strategy, a firm may choose to pick existing brand elements common to other products or line of business or may...
India took lockdown measures to contain Coronavirus outbreak in the country. Since then, a lot of things have changed drastically – one of them being TV Viewership in India during Coronavirus Lockdown. Let’s look how TV Viewership numbers have shaped up so far in the lockdown period.
One of the resolutions I have this year is solving all sides of the Rubik's Cube without assistance. Though I haven't given it a...
Brand Revitalization refers to the set of activities a brand undertakes to stay relevant in changing the environment. As a process of Brand Revitalization, these changes might be only restating the brand promise with more clarity OR by taking a completely new positioning altogether.
Brands are one of the most important assets for any organization. Brands tend to stay with the organization, longer than products and steer the...

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