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Arpit Srivastava

Brand, Product, Marketing Professional | Google Certified Digital Marketer | Visiting Faculty in Brand & Digital Marketing | Trainer

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TV Viewership in India during Coronavirus Lockdown

Arpit Srivastava -
India took lockdown measures to contain Coronavirus outbreak in the country. Since then, a lot of things have changed drastically – one of them being TV Viewership in India during Coronavirus Lockdown. Let’s look how TV Viewership numbers have shaped up so far in the lockdown period.
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5 Life Lessons from the Rubik’s Cube

Arpit Srivastava -
One of the resolutions I have this year is solving all sides of the Rubik's Cube without assistance. Though I haven't given it a...
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What is Brand Revitalization? (Philip Kotler Summary with Examples)

Arpit Srivastava -
Brand Revitalization refers to the set of activities a brand undertakes to stay relevant in changing the environment. As a process of Brand Revitalization, these changes might be only restating the brand promise with more clarity OR by taking a completely new positioning altogether.
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What is Brand Reinforcement? (Philip Kotler Summary with Examples)

Arpit Srivastava -
Brands are one of the most important assets for any organization. Brands tend to stay with the organization, longer than products and steer the...
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Covid-19 Lockdown in India – A Double Edge Sword For E-Commerce

Arpit Srivastava -
The Covid-19 outbreak has brought the world to a standstill and India is no different. With a 21 day lockdown in the country, people...
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Best Indian Ads – Hamara Bajaj Advertisement (1989)

Arpit Srivastava -
The Hamara Bajaj Ad is one of the most iconic ads in Indian advertising. The ad was released in 1989. The song of the track is still as catchy as it was in 1989. Courtesy: Bajaj Auto
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Ids on What is Brand Revitalization? (Philip Kotler Summary with Examples)
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Arpit Srivastava on Core Concepts of Marketing (Philip Kotler Summary)
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aya on 5 Life Lessons from the Rubik’s Cube
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Roy Sharma on International Marketing – Definition and Examples
Roy Sharma on International Marketing – Definition and Examples
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Original Content as the Selling Point for OTT - Think Incredible on OTT Original Content Takes Center Stage As Apple, Google & Facebook Gear Up
Original Content as the Selling Point for OTT – Think Incredible on OTT Original Content Takes Center Stage As Apple, Google & Facebook Gear Up
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Trigger 2 – Branding and Marketing Communications on Kapferer Brand Identity Prism – Concept and Examples
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Arpit Srivastava on Brandz Model – Measuring Brand Equity (Phlip Kotler Summary)
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Marketing Myopia – keemikim on What is Marketing Myopia? Concept and Examples
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Tipos de marketing segun Philip Kotler on Core Concepts of Marketing (Philip Kotler Summary)
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Ritu on International Marketing – Definition and Examples
International Marketing - Definition and Examples | Marketing Lessons on Kan Khajura Tesan – Classic example of fighting Rural Marketing challenges
Arpit Srivastava on Brand Asset Valuator Model – BAV Model to measure Brand Equity (Philip Kotler Summary)
Arpit Srivastava on GD Topic : Should Indian Government Implement GST (Goods & Services Tax) ?
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Arpit Srivastava on Disadvantages of GST Implementation in India
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Rishi on The 7 Branding Approaches & Their School of Thoughts
Rishi on How Amazon India is making sure the success of Amazon Prime in the country
Rishi on The 7 Branding Approaches & Their School of Thoughts
Arpit Srivastava on Nescafe and RED FM create a heartwarming ad to Stay Started
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Suvidha on How Amazon India is making sure the success of Amazon Prime in the country
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Rishi on Aaker Model – Defining Brand Identity (Philip Kotler Summary)
Rishi on Brand Resonance Pyramid (Philip Kotler Summary)
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Rishi on Nescafe and RED FM create a heartwarming ad to Stay Started
Rishi on Defining Brand Equity (Philip Kotler Summary)
Akash on Building Brand Equity (Philip Kotler Summary)
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Prashant on Nescafe and RED FM create a heartwarming ad to Stay Started
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Akash on MBA Selection Process – HCL Technologies
Akash on Nescafe and RED FM create a heartwarming ad to Stay Started
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Priyanshi Dhanuvanshi on Debate – Privatization Vs Non Privatization of Management Education in India
tovivekv on Brand Equity Models (Philip Kotler Summary)
Rakesh on Disadvantages of GST Implementation in India
Akash on Disadvantages of GST Implementation in India
GD Topic : Should Indian Government Implement GST (Goods & Services Tax) ? – Marketing Lessons on Disadvantages of GST Implementation in India
Navjot on MBA Selection Process – HCL Technologies
Returns on Core Concepts of Marketing (Philip Kotler Summary)
Ankita on MBA Selection Process – HCL Technologies
Arpit Srivastava on Understanding Consumer Behaviour (Philip Kotler Summary)
jenniferbeynar on Understanding Consumer Behaviour (Philip Kotler Summary)
amruta on MBA Selection Process – HCL Technologies
amruta on MBA Selection Process – HCL Technologies
suma on MBA Selection Process – HCL Technologies
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Raoof on MBA Selection Process – HCL Technologies
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suma on MBA Selection Process – HCL Technologies
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krishna sarmah on GD Topic : Should Indian Government Implement GST (Goods & Services Tax) ?
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Tharindu Kanishka on Core Concepts of Marketing (Philip Kotler Summary)
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Arpit Srivastava on Core Concepts of Marketing (Philip Kotler Summary)
Shahed Rahman on Core Concepts of Marketing (Philip Kotler Summary)
yourlocalhistory.info on Kan Khajura Tesan – Classic example of fighting Rural Marketing challenges
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Sonia Kapoor on Defining Brand Equity (Philip Kotler Summary)
Arpit Srivastava on Role of Brands and Scope of Branding (Philip Kotler Summary)
Asif Shahriar on Role of Brands and Scope of Branding (Philip Kotler Summary)
Nandan on O Bhaisaab : Sunday Flea Market Campaign by Shopclues
Akash on Indian Household Consumption Pattern – Indicus Analytics
Rimi on Market Oriented Strategic Planning (Philip Kotler Summary)
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Vishi on Role of Brands and Scope of Branding (Philip Kotler Summary)
Rimi on Brand Resonance Pyramid (Philip Kotler Summary)
Rahul on Brand Equity Models (Philip Kotler Summary)
Shikha on Brandz Model – Measuring Brand Equity (Phlip Kotler Summary)
Ekta on Kan Khajura Tesan – Classic example of fighting Rural Marketing challenges
Ekta on What is Decoy Effect? Explanation with Example
Ekta on Marketing Examples of the Decoy Effect
Ekta on Product Strategies for Rural Market – Indian Perspective
Ekta on Distribution Strategies for Rural Market – Indian Perspective
Ekta on GDPI Resources : Order of Reading Jeffrey Archer Books
Ekta on GD Topic : Should Indian Government Implement GST (Goods & Services Tax) ?
Ekta on Traditional Marketing Mix – The 4 Ps of Marketing
Ekta on Extended Marketing Mix – 7 Ps of Marketing by Booms and Bitner
Extended Marketing Mix – 7 Ps of Marketing by Booms and Bitner | Marketing Lessons for B-Schools on Traditional Marketing Mix – The 4 Ps of Marketing
Nikita on Distribution Strategies for Rural Market – Indian Perspective
Nikita on GDPI Resources : Order of Reading Jeffrey Archer Books
Nikita on GD Topic : Should Indian Government Implement GST (Goods & Services Tax) ?
Nikita on Traditional Marketing Mix – The 4 Ps of Marketing
Richa on GDPI Resources : Order of Reading Jeffrey Archer Books
Richa on GD Topic : Should Indian Government Implement GST (Goods & Services Tax) ?
Ritu on GDPI Resources : Order of Reading Jeffrey Archer Books
gabedwards on Distribution Strategies for Rural Market – Indian Perspective
Distribution Strategies for Rural Market – Indian Perspective | Marketing Lessons for B-Schools on Product Strategies for Rural Market – Indian Perspective
Graham A.B.Edwards on Product Strategies for Rural Market – Indian Perspective
Anna Ekwealor on Understanding Consumer Behaviour (Philip Kotler Summary)
Amit Bembalkar on Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
Arpit Srivastava on MBA Selection Process – HCL Technologies
vithyavani on MBA Selection Process – HCL Technologies
vithyavani on MBA Selection Process – HCL Technologies
8 Evil Things Done by Terrible Companies | AintViral.com on Marketing Disaster : Pepsi-Cola’s "Number Fever" Fiasco, Feb – May 1992
Arpit Srivastava on Core Concepts of Marketing (Philip Kotler Summary)
Lee on Core Concepts of Marketing (Philip Kotler Summary)
Ronak on MBA Selection Process – HCL Technologies
sevvanthi on MBA Selection Process – HCL Technologies
sevvanthi on MBA Selection Process – HCL Technologies
Arpit Srivastava on Core Concepts of Marketing (Philip Kotler Summary)
RAHUL on Core Concepts of Marketing (Philip Kotler Summary)
Shravani k on MBA Selection Process – HCL Technologies
Arpit Srivastava on What does CTC (Cost to Company) salary figure means in India ?
Khan Farhat on What does CTC (Cost to Company) salary figure means in India ?
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APOORVA on Defining Brand Equity (Philip Kotler Summary)
Mani on MBA Selection Process – HCL Technologies
Arpit Srivastava on Marketing Examples of the Decoy Effect
Arpit Srivastava on Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
Arpit Srivastava on What is Decoy Effect? Explanation with Example
Arpit Srivastava on Defining Brand Equity (Philip Kotler Summary)
Rishi on Defining Brand Equity (Philip Kotler Summary)
Rishi on What is Decoy Effect? Explanation with Example
Rishi on Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
Rishi on Marketing Examples of the Decoy Effect
Marketing Examples of the Decoy Effect | Marketing Lessons for B-Schools on What is Decoy Effect? Explanation with Example
Arpit Srivastava on A Brief Introduction to Rural Marketing – Indian Perspective
Arpit Srivastava on What is Decoy Effect? Explanation with Example
Arpit Srivastava on Defining Brand Equity (Philip Kotler Summary)
Arpit Srivastava on Role of Brands and Scope of Branding (Philip Kotler Summary)
Ankita on Role of Brands and Scope of Branding (Philip Kotler Summary)
Ankita on Defining Brand Equity (Philip Kotler Summary)
Ankita on What is Decoy Effect? Explanation with Example
Ankita on A Brief Introduction to Rural Marketing – Indian Perspective
Brand Equity Models (Philip Kotler Summary) | Marketing Lessons for B-Schools on Brand Resonance Pyramid (Philip Kotler Summary)
Brand Equity Models (Philip Kotler Summary) | Marketing Lessons for B-Schools on Aaker Model – Defining Brand Identity (Philip Kotler Summary)
Brand Equity Models (Philip Kotler Summary) | Marketing Lessons for B-Schools on Brand Asset Valuator Model – BAV Model to measure Brand Equity (Philip Kotler Summary)
Anu Singh on MBA Selection Process – HCL Technologies
manoj kumar on Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
Pushpraj on Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
Azu Saeed on Core Concepts of Marketing (Philip Kotler Summary)
Arpit Srivastava on Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
Arpit Srivastava on Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
Sheetal on Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
Isha on Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
Ragini on Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
Sudhesh on Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
anant on Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
Shreyas on Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
Suvidha on Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers
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Arpit Srivastava on MBA Selection Process – HCL Technologies
ramya on MBA Selection Process – HCL Technologies
Trusted Mwiinga on Core Concepts of Marketing (Philip Kotler Summary)
ravi on MBA Selection Process – HCL Technologies
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Mervin Bracken on Now, work offline on Google..
www.facebook.com on ATL, BTL and TTL in Advertising
Arpit Srivastava on MBA Selection Process – HCL Technologies
Siraj on MBA Selection Process – HCL Technologies
Arpit Srivastava on Core Concepts of Marketing (Philip Kotler Summary)
basheer on Core Concepts of Marketing (Philip Kotler Summary)
Arpit Srivastava on Role of Brands and Scope of Branding (Philip Kotler Summary)
Shreyas on Role of Brands and Scope of Branding (Philip Kotler Summary)
Arpit Srivastava on Role of Brands and Scope of Branding (Philip Kotler Summary)
Arpit Srivastava on Role of Brands and Scope of Branding (Philip Kotler Summary)
Arpit Srivastava on Role of Brands and Scope of Branding (Philip Kotler Summary)
Avantika on Role of Brands and Scope of Branding (Philip Kotler Summary)
Rishi on Role of Brands and Scope of Branding (Philip Kotler Summary)
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Sachin Shukla on A Brief Introduction to Rural Marketing – Indian Perspective
Aakash on Microsoft retains brand ‘Nokia’ to tap Rural and Emerging Markets
Aakash on MBA Fresher Hiring to boost in 2015 – What B-Schools students should do?
Suyash on Microsoft retains brand ‘Nokia’ to tap Rural and Emerging Markets
Sagar on Microsoft retains brand ‘Nokia’ to tap Rural and Emerging Markets
Aakash on Microsoft retains brand ‘Nokia’ to tap Rural and Emerging Markets
Aakash on A Brief Introduction to Rural Marketing – Indian Perspective
Arpit Srivastava on A Brief Introduction to Rural Marketing – Indian Perspective
Sahil Sharma on A Brief Introduction to Rural Marketing – Indian Perspective
Raashi on A Brief Introduction to Rural Marketing – Indian Perspective
Arpit Srivastava on A Brief Introduction to Rural Marketing – Indian Perspective
Vikram on A Brief Introduction to Rural Marketing – Indian Perspective
Ved Prakash on Microsoft retains brand ‘Nokia’ to tap Rural and Emerging Markets
Rishi on Top Advertising Companies of India
Arpit Srivastava on A Brief Introduction to Rural Marketing – Indian Perspective
Aarti on A Brief Introduction to Rural Marketing – Indian Perspective
Arpit Srivastava on A Brief Introduction to Rural Marketing – Indian Perspective
Nimesh on A Brief Introduction to Rural Marketing – Indian Perspective
Arpit Srivastava on MBA Selection Process – HCL Technologies
vishnu jith on MBA Selection Process – HCL Technologies
aditi on MBA Selection Process – HCL Technologies
Rashmi Hosamani on Core Concepts of Marketing (Philip Kotler Summary)
Rashmi Hosamani on Core Concepts of Marketing (Philip Kotler Summary)
Rashmi Hosamani on Core Concepts of Marketing (Philip Kotler Summary)
Arpit Srivastava on MBA Selection Process – HCL Technologies
Arpit Srivastava on MBA Selection Process – HCL Technologies
Rohit Mishra on MBA Selection Process – HCL Technologies
balaji on MBA Selection Process – HCL Technologies
Davis on Can chocolates replace the Indian weakness for traditional sweets? – Comment on the latest ad campaign by Cadbury
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joshua commey on Core Concepts of Marketing (Philip Kotler Summary)
joshua commey on Core Concepts of Marketing (Philip Kotler Summary)
Kavya on MBA Selection Process – HCL Technologies
Murugesan on MBA Selection Process – HCL Technologies
Core Concepts of Marketing | sharandashberlin on Core Concepts of Marketing (Philip Kotler Summary)
priyanka on MBA Selection Process – HCL Technologies
Lorna on Core Concepts of Marketing (Philip Kotler Summary)
beghabib mulla on Core Concepts of Marketing (Philip Kotler Summary)
rahul on MBA Selection Process – HCL Technologies
rahul on MBA Selection Process – HCL Technologies
Arpit Srivastava on MBA Selection Process – HCL Technologies
rahul on MBA Selection Process – HCL Technologies
Sam on MBA Selection Process – HCL Technologies
Arpit Srivastava on MBA Selection Process – HCL Technologies
Shankar on MBA Selection Process – HCL Technologies
Reverse Phone Lookup on Can chocolates replace the Indian weakness for traditional sweets? – Comment on the latest ad campaign by Cadbury
stupident on Core Concepts of Marketing (Philip Kotler Summary)
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http://brooksflly.blog.com on Can chocolates replace the Indian weakness for traditional sweets? – Comment on the latest ad campaign by Cadbury
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