Latest
PHILIP KOTLER SUMMARIES
MORE ARTICLES
Music Consumption Habit in India | Past, Present & Future
Recently, I came across a few song tracks via Instagram reels which I was compelled to go and check out on Spotify. I started...
FMCG Distribution in India – HUL, Nestle, ITC
For most of the brands across the globe, India is a consumption story. It is one of the biggest markets in the world for...
The Valley of Disappointment – Meaning & Graph | Atomic Habits
The New Year is here and like every year many of you would have resolved to make this year a more productive one than...
Celebrity Endorsement – Connect OR Disconnect?
Influencers are hot cakes in the advertising world amidst COVID. Celebrities, a slightly more mature category of influencers, continue to ride the tide in...
The Rise of Video Commerce in India
In-app video streaming with influencer-led snackable content coupled with e-commerce looks like a trend that is catching up across all the players leading to the rise of Video Commerce in India. Lets look at why Flipkart & Amazon is after this trend.
OTT Rankings in India Basis Unique Visitors & Time Spent 2021
From one point of view (in the table below), YouTube emerges to be a clear winner. However, what this table doesn't tell is that...
Market Share of Credit Cards in India 2021
1. Number of Credit Card Players in India and their Penetration
There are 74 credit card issuers in India, including the top-three Indian private banks...
Market Share of Music Streaming Apps in India
Music streaming apps have been trying to penetrate the Indian subcontinent for some time now. From indigenous players like Gaana to global giants in...
IPL 2020: Viewership Vs Advertising
The world has been amid a never seen before pandemic for the past few months, in fact, hitting almost a year in the next...
India Will Bounce Back Quick and There is a Sad Reason Behind
There are no signs if Coronavirus taking a back seat in India. In fact, new cases and deaths are at an all-time high. From...