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Arpit Srivastava
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Archive
Latest
Quick Reads
Festive Sales & Post Purchase Dissonance
Arpit Srivastava
-
October 18, 2023
0
Flipkart's Big Billion Day & and Amazon's Great Indian Festival Sales are officially over. Have you ever heard something called Post Purchase Dissonance? It is the...
Q3 2023 Festive Quarter + ICC Men’s World Cup : May The Best Team Win
October 5, 2023
AI for Marketing Professionals – Skills & Tools To Know
July 28, 2023
Transactional Model of Communication
October 28, 2022
How stock market has become India’s new pastime
September 16, 2022
EXPERT'S DESK
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Excerpts & Opinions
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Excerpts & Opinions
Music Consumption Habit in India | Past, Present & Future
Arpit Srivastava
-
January 22, 2022
1
Recently, I came across a few song tracks via Instagram reels which I was compelled to go and check out on Spotify. I started...
Marketing Management
FMCG Distribution in India – HUL, Nestle, ITC
Arpit Srivastava
-
February 7, 2024
7
For most of the brands across the globe, India is a consumption story. It is one of the biggest markets in the world for...
The Valley of Disappointment – Meaning & Graph | Atomic Habits
January 16, 2022
Celebrity Endorsement – Connect OR Disconnect?
January 4, 2022
The Rise of Video Commerce in India
June 17, 2021
OTT Rankings in India Basis Unique Visitors & Time Spent 2021
June 13, 2021
Brand and Digital
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Marketing Communications
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Branding
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Brand Management
Devising a Branding Strategy (Philip Kotler Summary)
Arpit Srivastava
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April 11, 2020
0
While devising a branding strategy, a firm may choose to pick existing brand elements common to other products or line of business or may...
TV Viewership in India during Coronavirus Lockdown
April 4, 2020
What is Brand Revitalization? (Philip Kotler Summary with Examples)
April 2, 2020
What is Brand Reinforcement? (Philip Kotler Summary with Examples)
March 31, 2020
Best Indian Ads – Hamara Bajaj Advertisement (1989)
March 24, 2020
PHILIP KOTLER SUMMARIES
Core Concepts of Marketing (Philip Kotler Summary)
January 24, 2022
Role of Brands and Scope of Branding (Philip Kotler Summary)
January 24, 2022
Aaker Model – Defining Brand Identity (Philip Kotler Summary)
July 8, 2021
Brand Asset Valuator Model – BAV Model to measure Brand Equity...
July 8, 2021
Company Orientation Towards Market Place (Philip Kotler Summary)
January 24, 2022
Defining Brand Equity (Philip Kotler Summary)
February 1, 2015
Arpit Srivastava
Brand, Product, Marketing Professional | Google Certified Digital Marketer | Visiting Faculty in Brand & Digital Marketing | Trainer
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MORE ARTICLES
Advertising
OTT Rankings in India Basis Unique Visitors & Time Spent 2021
Arpit Srivastava
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June 12, 2021
0
Mixed Bag
Market Share of Credit Cards in India 2021
Arpit Srivastava
-
April 17, 2021
1
Excerpts & Opinions
Market Share of Music Streaming Apps in India
Arpit Srivastava
-
October 27, 2020
0
Advertising
IPL 2020: Viewership Vs Advertising
Arpit Srivastava
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August 27, 2020
0
Excerpts & Opinions
India Will Bounce Back Quick and There is a Sad Reason Behind
Arpit Srivastava
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June 7, 2020
1
Digital Marketing
Dear Digital Firms, You are Just Unlucky !!!
Arpit Srivastava
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June 4, 2020
0
Digital Marketing
How to make Virtual Sales Demos Work?
Arpit Srivastava
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May 20, 2020
2
Digital Marketing
Google My Business: Effective Tool to Digitally Promote Your Offline Business
Arpit Srivastava
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May 18, 2020
1
Digital Marketing
Zero Budget Digital Marketing – Tips and Tricks
Arpit Srivastava
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May 14, 2020
2
Excerpts & Opinions
RIP Irrfan Khan: The Man Who Unlocked the Door To Bollywood and Kept Millions of Dreams Alive
Arpit Srivastava
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April 29, 2020
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