PERSONAL FACTORS EFFECTING CONSUMER BEHAVIOUR : Age/Life cycle stage. Occupation. Economic circumstances. Life style. Personality/ Self concept. Age/ Life Cycle Stage: Buyer’s choice in many products related to age & family life...

The Brand Equity Most Trusted Brands survey identifies brands that have won that most special attribute — the consumer's trust. Here is a look at the...

Social Factors are made up of : Reference groups Family Roles/ Status Reference Groups: -          A person’s reference group consist of all the groups that have a direct/ indirect...

Culture: - Most fundamental determinant of a person’s wants & behaviour. - Defined by- Value Systems. Perceptions. Preferences. Behaviour.   - Manifest through our approach to Achievement/ Success. Activity. Freedom. Efficiency/ Practicality. Progress. Material comfort. Humanitarianism/ Spiritualism.   - The various...