Here is the one slider from the guru himself summarizing Marketing 3.0 - Marketing In Turbulent Times. When it comes to Marketing - Its...

Above the line (ATL), below the line (BTL), and through the Line (TTL), in organizational business and marketing communications, are different strategies companies use...

CORPORATE STRATEGIC PLANNING: ( Corporate/ Divisional). Activities to be undertaken - Define corporate mission. - Establishing SBU’s. - Assigning resources to each SBU. - Planning new business.   Defining Corporate Mission: -         ...

Model proposed by Arthur D. Little (consulting firm). Four key success factors – Stakeholders - Processes - Resources - Organization “Set strategies to satisfy key stakeholders by improving critical...