On April 8, a small company changed its fortunes forever. Instagram was started two years ago, but on 8th April 2012, it became more valuable...

Here is the one slider from the guru himself summarizing Marketing 3.0 - Marketing In Turbulent Times. When it comes to Marketing - Its...

Above the line (ATL), below the line (BTL), and through the Line (TTL), in organizational business and marketing communications, are different strategies companies use...

CORPORATE STRATEGIC PLANNING: ( Corporate/ Divisional). Activities to be undertaken - Define corporate mission. - Establishing SBU’s. - Assigning resources to each SBU. - Planning new business.   Defining Corporate Mission: -         ...